Originally Posted by cas1977:
“I heard that she had a new song out this month and when the presenter declared she had a 'new look and a new sound' i had to cringe as i couldnt see what she'd actually changed......
Its either sunk without trace or it hasnt been released yet but i havent seen much talk about it and i thought there would have been....at least a bit considering she was a x factor winner and the show is on again in a couple of weeks.....”
It was released on 8th August but I can't find a chart position or sales figure.
Looking at her twitter, she was on Lorraine, did some magazine interviews & had a launch night.
The problem will be that, as a now independent artist, she won't have much free tv promotion or radio play, meaning the majority of the public won't even know she has a new single out.
Worse still, the majority of people who would buy her music are generally the type who need to be spoon fed the information through a program like TXF.
I was really surprised that the single has only had 18k views on Youtube in 2 weeks.
She needs to focus on pulling fans back into her music through social media.
1. Have greater interaction with the fans on social media sites. Make it as easy as possible. ( I tried to click on a link to read an article but had to sign up to gain access, so didn't bother).
2. Do regular covers and make them available across her social platforms. People tend to search for what they know.
Grace Davies (an indie artist) did a cover of Adele's Hello & has 41m plays to date. It's also gained her a lot of interest from within the industry.
3. Work to build a network within the industry. As a "famous" name they will be a lot of people willing to work with her, either to write or to collaborate. In return she'll receive cross promotion with other artists and their fans.