OK, so I've had the following response:-
I have looked into the pictures you have sent in to us in your attatchment and to much consideration, unfortunately this is working within the TV specification.
On almost every brand TV that you purchase will have some kind of clouding on the screen which is not noticeable at first. This is down to the lighting in the room which makes it more visible. This is why when you go into a store the lighting is really bright and the screen display is also bright.
I can see from the images that you have sent in to us that the screen brightness is really bright and the room is really dark.
On our Samsung TV's we have a feature to eliminate this called ''Eco Solution.'' I suggest that you turn this on and then monitor this to see you notice any changes.
Settings - System - Eco Solution - Turn this ON and set the Min backlight to 5.
I apologise for the frustration and the inconvenience that this may have caused you.
I've turned Eco on as suggested, but the patches are still clearly visible on a white background. Surely this can't be 'working within specification'?
I've had countless TV's over the years and have never encountered this.