That was a unit cost that I was given from a supplier for something I do in my day to day job. Clearly as I pointed out that is the direct cost of production and doesn't include all the other indirect costs that go on.
The economies of scale really bring down unit cost if it sells well. But you cant knock Apple for using the power of the brand and the pricing strategy of premium pricing. It works for their brand and loyalty exists in all markets.
What you have to do if you want to look past the brand is focus on the components. Look what is being used, which supplier sells them etc.
No point knocking Apple as they do what they do well. It's always been a designer brand and it will lose its way, just like it did in the late 80s before returning once again on mass.
The economies of scale really bring down unit cost if it sells well. But you cant knock Apple for using the power of the brand and the pricing strategy of premium pricing. It works for their brand and loyalty exists in all markets.
What you have to do if you want to look past the brand is focus on the components. Look what is being used, which supplier sells them etc.
No point knocking Apple as they do what they do well. It's always been a designer brand and it will lose its way, just like it did in the late 80s before returning once again on mass.



