Originally Posted by Thorney:
“As for streaming once you have streamed a song more than 100 times (1 true sale) your streams will no longer count towards the single chart. I personally have never streamed one song that much but there are reports of indiviuduals streaming the same song over 2000 times!!!”
What has intrigued me the most about streaming "sales" is summed up below:
12/09/2015 Justin Bieber What Do You Mean? 1 {1}-2-1-1-2-1-1-5-
[7]-6-7-5-4-4-6-5-5-4-
[3]-4-4-8
Two key weeks in the above chart run. When What Do You Mean? was at #7 in its 9th week on the chart, it looked like the song was starting to fade and drop out of the top 10 within a couple of weeks.
Fast forward to its 19th week on the chart and it was back up to #3.
How did this happen when its iTunes sales had tailed off significantly by this point. We know it was all down to streaming but was there a sudden surge in people joining Spotify in those weeks between What Do You Mean? being #7 and then being #3 ten weeks later.
Something didn't seem right about this. I agree 100% they need a cap on the number of plays that contribute towards the chart. Otherwise if the number of people in the UK using Spotify doubles again in the next three months, we'll probably see even more stagnation in the UK chart as all new users will just be streaming the same songs as everybody else for the most part. So Bryan Adams UK chart record of 16 weeks at #1 will definitely get broken as the turnover of new #1s on the streaming chart become less and less.
If things don't change, 2017 could potentially be the year with the fewest UK #1 singles beating the previous record set in 2016 (the way it's going, it will happen as The Chainsmokers could be #1 until November the way their streaming/sales is going).