Originally Posted by Mark.:
“No, tone of the programme is that of a relatively sedate baking competition that is judged in a non-dramatic fashion. The presenters and judges then work on that basis.”
“No, tone of the programme is that of a relatively sedate baking competition that is judged in a non-dramatic fashion. The presenters and judges then work on that basis.”
I disagree as far as Bake Off, Mel & Sue are concerned.
Quote:
“And yet Good Food manage to fit ad breaks into episodes that didn't previously have ads.”
“And yet Good Food manage to fit ad breaks into episodes that didn't previously have ads.”
1). Either the programme was edited to fit the 60-mij slot time, or teh slot was extended.
2) You cannot include what was never produced as part of the original programme. So there would be no recaps (which would have to include the same voiceover work).
Quote:
“It's a show that has natural breaks. There's no reason why the adverts can't be slotted into those, which won't disrupt the flow of the actual challenges themselves.”
“It's a show that has natural breaks. There's no reason why the adverts can't be slotted into those, which won't disrupt the flow of the actual challenges themselves.”
Yes there are natural breaks, but there are two issues:
1) The adverts need to be placed at points where the viewing figures are at the highest. So that would dictate that the final break is likely to be after the Showstopper (where there is no natural break).
2) The final Showstopper challenge & associated judging/discussion takes around 20 mins. I cannot imagine such a period going by without a break, especially when there is a point where tension will have built up just after the challenge time is called, and again when the judges are making up their minds after seeing all bakes.
If I wanted to maximise ad revenue (by showing that viewing figures are at their peak, and thereby enabling me to charge the highest rate) then I would certainly put in a shorter ad break at that point (in addition to one between the other natural breaks in between the Signature/Technical and Technical/Showstopper (taking the hour up to the normal 3 breaks). And of course, if the programme is longer than 60 mins, there's an even greater opportunity for slotting in that final break and maybe another one.




