Originally Posted by carl.waring:
“
Answer me this then. Why were C4 not interested in GBBO the first time they were offered it? After all, they also have a remit to be "innovative" etc., in their programming don't they? I think you'll find that the answer is probably because, being commercial, they have to make programmes that attract advertisers. Which GBBO now will. So much for "innovative" then, eh?”
“
Answer me this then. Why were C4 not interested in GBBO the first time they were offered it? After all, they also have a remit to be "innovative" etc., in their programming don't they? I think you'll find that the answer is probably because, being commercial, they have to make programmes that attract advertisers. Which GBBO now will. So much for "innovative" then, eh?”
I suspect that Channel 4 thought originally that it would not appeal to the type of audience that watches Channel 4 which still applies but they were hoping that it is so popular that even if they only retain 10% of the audience then that is still a big audience for Channel 4.



