Just confirming what we already knew:
https://www.theguardian.com/media/20...paul-hollywood
Quote:
“ITV decided not to make an offer for The Great British Bake Off because it feared that if the show’s stars were not signed up it would be “baking powder and a tent”, the broadcaster’s TV chief has revealed.
<snipped>
"You really are buying some sort of baking powder and a tent,” Lygo said. “I said, ‘If you can’t guarantee it, then no, it’s not for us thank you very much.’”
Lygo said the BBC should examine closely why it had lost the show, describing the move to Channel 4 as “just a really weird screw-up”.
He added: “It will be studied by television sociologists in years to come, I suspect, about what the **** went on with that show.””
“ITV decided not to make an offer for The Great British Bake Off because it feared that if the show’s stars were not signed up it would be “baking powder and a tent”, the broadcaster’s TV chief has revealed.
<snipped>
"You really are buying some sort of baking powder and a tent,” Lygo said. “I said, ‘If you can’t guarantee it, then no, it’s not for us thank you very much.’”
Lygo said the BBC should examine closely why it had lost the show, describing the move to Channel 4 as “just a really weird screw-up”.
He added: “It will be studied by television sociologists in years to come, I suspect, about what the **** went on with that show.””
https://www.theguardian.com/media/20...paul-hollywood



