As those age bracket figures are not broken down between the sexes that is impossible to know (other than women make up the overall majority) , also the highest figure is 36.2% so that's not late 50's.

You need to compare it with the overall population. There are far more people over 55 than there are 35-54.

The other figures that you can look at are groups called "housewives with children" and "housewives".

The second of these groups (which obviously includes the whole of the first group) was more than 60% of the total audience while the former was less than 15%.

What? The figures given are the percentages of the total audience for the show. The general population is totally irrelevant! Of the people that watch the show the majority are in the 35-54 age group. That's the only possible information that you can draw from these figures and it does not support your statement.

I ought also to warn you that if you continue to believe that there is a group called 'housewives' you can expect to be lynched by an angry pitchfork carrying mob of feminists very shortly! And quite right too!

I would if I was mistaken, but if what mighty Millie has posted is accurate it seems my lazy, sweeping generalisation was fairly accurate. "Main demographic" doesn't mean all 13 million viewers, it means the largest group within that total. If 70% of the Bakeoff viewers are over 35 then it seems reasonable to assume at least 60% of the total are over 40, very likely more than 60%.

63.8% of the viewers are women, so approximately 40% of the total are women over 40. Anotther 20% are men over 40. Call me crazy, but I am going to guess a lot of that 60% is made up if couples watching together. "Henpecked" was intended to be tongue in cheek but honestly, how many men would actually have watched Bake Off of their own volition had theIr partner not wanted to watch it? As I said earlier in this I thread, it seems like the type of programme the typical man probably wouldn't have watched of his own volition, but once he started watching it with his wife, it's actually quite entertaining. Is that fair enough?

Anyway, I look forward to everyone who mocked my original observation graciously conceding I wasn't a million miles off. Right after a cow jumps over the moon, if history is any guide on the Broadcasting forum.

No, that's not fair enough.

There were 12 contestants - 6 men and 6 women. The majority of chefs in this country are men. The majority of bakers in this country are men. Very many men bake bread at home. So what is a "typical man"?

There is no evidence in the figures that the majority of viewers are women and that the only men who watch are "henpecked husbands". Just because you don't bake and are not a chef doesn't mean that other men don't and aren't interested. I suspect many men do watch of their own volition, just not you.

You've read far too much into the figures than is actually there.

Lots of people of all ages who are never likely to bake anything themselves watch the programme because it is nice gentle entertainment unlike most of the stuff on Channel 4.

It will be sad to watch Bake Off for the LAST TIME next week, let's hope that the BBC can come up with something to replace it with a similar atmosphere.

You need to also compare with other programmes, are more of some groups turning on for Bake Off or is it just showing the typical breakdown of viewers at that time on a weekday. Also need to look over several weeks because the figures are probably only accurate to within a few percent.

It seems to have a good distribution across age groups.

The discussion is about the viewing demographics, not the contestants, or how many chefs or bakers in the UK are men or women.


Mighty Millie provided the breakdown of the viewing figures from BARB, the official UK TV ratings tracker. Those figures indicated 63% of the viewers of Bakeoff are women. I have explained a) I was joking about the term "henpecked" and b) what I meant by it, so if you choose to ignore that so be it. There are some TV programmes I have only watched because my wife wanted to watch them. Some I have quite enjoyed, others I have sat through to keep her company but wouldn't watch on my own. I suspect for Bakeoff it's actually a pretty enjoyable programme that plenty of men are happy to watch in their partner's company, as I am sure there are loads of men who watch it on their own. But it's not the type of show a group of men would typically get together to watch down the pub, like football. Is that a fair enough assessment?


No, I am reading into the viewing figures what they tell me, and those figures match my original thinking about the main demographic. Which is not to say it's only women over 40 and their husbands, clearly people from every age group enjoy the programme. But it's not an equal split across those groups.

No, you are extrapolating information that isn't there because those figures do not tell why people watch, if they watch alone or if they watch with their partner.

All you now is the percentage of men and women and the percentage of viewers in each age range - and that's most definitely ALL you know.

You're putting your own slant on those figures. And using the term "henpecked", even in jest, gives away something of the type of person you are.

Interesting thet E4 are showing New episodes of Big Bang Theory not in the regular Thursday slot - but at Wednesday at 8.30pm,

Coincidence ?

63% of the viewers are women, and 70% of the viewers are over 35, that much seems pretty clear. Simple math would suggest therefore that about 40% of the total viewers are women over 40.

You are correct in that I am making some assumptions about the rest of the viewing mix, but is it really so outrageous to think that a decent number of the men who watch do so with their partners? What's wrong with that?

You asked whether I would back to this thread and admit I'm wrong about the viewing figures. If I am proven to be wrong I will do so happily, but the figures Mighty Millie provided show that I'm largely correct. So, perhaps you'd like to ask that same question of yourself.

Indeed it will. I will be tuning in for the last time on Wednesday.

I am sure the Beeb are working on a replacement/looking at current output to see what can be done.

It's BARB's term, not mine.
They have lots of groups like that.

If I can be bothered later I will look at the regional variations.

With the limited information from BARB, all the viewers under about 54 could be women.

Apparently this is one project, maybe it will look better on screen than it sounds in print. The Big Family Cooking Challenge

http://www.stylist.co.uk/life/great-...kins-channel-4

http://metro.co.uk/2016/10/21/the-bb...f-ish-6205004/

As a scientist, when it comes to interpreting data, I'm very precise so what I said about all you can deduce from the figures stands.

Anything else you get from the figures is your opinion, as is mine when it comes to who bakes, who are chefs, e.t.c. therefore who are likely to be interested in the programme.

Yes. Of course, had they put another cooking-based show in that slot...

Hollywood won't be appearing in the last episode of GBBO - An Extra Slice on Wednesday although the other regulars will.He is said to be filming another project - The Sun.

With the programme also made by Love and a useless presenter / interview in charge, I cannot imagine there will be any controversial questions or anything said against Love.

I thought there were still two Bake Off specials to go out over Christmas ?

Yes, news of its death on BBC are indeed premature but obviously the specials won't be the same thing as the main contest.

The specials are usually just Mary and Paul demonstrating how to cook some of the various dishes that have been set as technical challenges in the previous series. They could easily have already been recorded by the time the C4 deal was announced.

There are no episodes of "Bake Off Masterclass" to accompany the 2016 series.

And so it begins:


https://www.theguardian.com/media/20...itish-bake-off

And then there will be an auction for product placement. Who will be supplying the fridges, the mixers, the ovens, will the pots and pans get logos, will they be using a branded flour and sugar instead of having it supplied in plain label kilner-type jars, heck - they may even start to use actual Kilner brand kilner jars now?

Also, I wonder if the offer for lead sponsor will include being able to have Paul Hollywood appear in their adverts?