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BBC Loses Great British Bakeoff
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lundavra
24-10-2016
Originally Posted by mossy2103:
“And so it begins:

https://www.theguardian.com/media/20...itish-bake-off”

It will be funny if most advertisers do not want to be associated with a tarnished 'brand'. I would think they would at least want to see how many watch it as it is unlikely to be anywhere near the present viewing figures.
Mark.
24-10-2016
Originally Posted by mossy2103:
“And so it begins:

https://www.theguardian.com/media/20...itish-bake-off”

Commercial station in seeking sponsorship for programme they show shocker.

I'm not really why this should come as a surprise.
Charnham
24-10-2016
there is no way in hell, GBBO does not get a sponsor, even if its Paul Hollywood range of kitchen and baking products, all C4 is show that 3 million people with an interest in baking will be watching, and firms will be throwing money at them.
Straker
24-10-2016
Some whippersnapper company could get themselves a few column inches by offering to sponsor Bake-Off for £1 a mile.
Paul_DNAP
24-10-2016
If C4 can start the bidding at £8m per series and people are expecting it to go over the £10m x-factor deal then that means they will be instantly recouping somewhere between a third and half of what they've paid for the show.

Which means it could potentially be cheaper to put on air for C4 than it was for the BBC, interesting.
Mark.
24-10-2016
Originally Posted by Paul_DNAP:
“If C4 can start the bidding at £8m per series and people are expecting it to go over the £10m x-factor deal then that means they will be instantly recouping somewhere between a third and half of what they've paid for the show.

Which means it could potentially be cheaper to put on air for C4 than it was for the BBC, interesting.”

That's going to make a lot of people on here angry. How dare C4 actually end up paying very little by recouping most of the cost in sponsorship.
Paul_DNAP
24-10-2016
Originally Posted by Mark.:
“That's going to make a lot of people on here angry. How dare C4 actually end up paying very little by recouping most of the cost in sponsorship.”

Could go even further. If they manage to get £11m headline sponsor per series, and three £3m product placement deals then anything above £5m in advertising revenue and their slice of the sale of branded products is pure profit.

It all depends how much of the sponsorship / advertising relies on audience size - i.e. what size audience C4 promise them and if there are refunds if they don't achieve that for the three series term.
Straker
24-10-2016
If.....Anything's possible preceded by "If".

What is it they say about the pudding? The proof is in the eating!
Mark.
24-10-2016
Originally Posted by Straker:
“If.....Anything's possible preceded by "If".

What is it they say about the pudding? The proof is in the eating!”

I struggle to think of any non-news programme on commercial TV that isn't sponsored, let alone one that will be in prime time and expected to command a sizeable audience relative to the channel's average.

Because let's be honest - while there's people on here throwing their toys out their pram and refusing to watch the show on C4, I reckon the majority of the audience will move across. I'll certainly be giving it a chance.
Paul_DNAP
24-10-2016
Originally Posted by Straker:
“If.....Anything's possible preceded by "If".

What is it they say about the pudding? The proof is in the eating!”

Yes, that is exactly why I chose to use that word in the places I did, everything is far from a done deal.

And a lot of people have said a lot of things about pudding. Some people even make TV shows about the topic.
jonbwfc
24-10-2016
Originally Posted by Mark.:
“I struggle to think of any non-news programme on commercial TV that isn't sponsored, let alone one that will be in prime time and expected to command a sizeable audience relative to the channel's average.

Because let's be honest - while there's people on here throwing their toys out their pram and refusing to watch the show on C4, I reckon the majority of the audience will move across. I'll certainly be giving it a chance.”

Given the general reaction to C4's acquisition of GBBO, I can't imagine there are actually that many companies willing to pony up for record breaking (for C4) advertising contracts before a single show has been broadcast. They will all the absolutely aware of the Top Gear example. I'd imagine C4 will find they'llg et very much less than they're asking for initially, then they'll be able to ramp it up a fair amount should it prove to be a success.

There's absolutely no incentive for an advertiser to sign up for a long term massive contract when nobody knows how the show will actually do yet. The idea there's going to be some massive bidding war is wishful thinking on C4's part I think. Sensible heads will be sitting back to see what they'd actually be paying for. Maybe a lesson C4 should learn?

Just assuming the audience will transfer over and signing an £8m a year ad deal based on that assumption? I think you rather underestimate how hard-headed most ad agency executives are.
Steve9214
24-10-2016
Originally Posted by jonbwfc:
“Just assuming the audience will transfer over and signing an £8m a year ad deal based on that assumption? I think you rather underestimate how hard-headed most ad agency executives are.”

IIRC in 2005 ITV outbid the BBC for rights to The Boat Race - mainly on the back of how much programme sponsorship money it would bring in.

After 4 years it was back on the BBC
Ash_M1
24-10-2016
Originally Posted by Steve9214:
“IIRC in 2005 ITV outbid the BBC for rights to The Boat Race - mainly on the back of how much programme sponsorship money it would bring in.

After 4 years it was back on the BBC”

We shouldn't be surprised should we. You wants to watch content interrupted by ads? They ruin continuity, atmosphere and pace.
lundavra
24-10-2016
I can't imagine anyone paying that much up front for sponsorship. Perhaps end up with a complicated deal where they pay much less initially but it would only increase if the audience size increases significantly which I think is unlikely.

The big question with sponsorship is how many people can remember who sponsors a programme?
Charnham
24-10-2016
Originally Posted by lundavra:
“I can't imagine anyone paying that much up front for sponsorship. Perhaps end up with a complicated deal where they pay much less initially but it would only increase if the audience size increases significantly which I think is unlikely.

The big question with sponsorship is how many people can remember who sponsors a programme?”

alot more than who can remember the adverts.
Baz_James
24-10-2016
Originally Posted by Mark.:
“Because let's be honest - while there's people on here throwing their toys out their pram and refusing to watch the show on C4, I reckon the majority of the audience will move across. I'll certainly be giving it a chance.”

Not if the first one's in 2018 they won't. Two years is a bloody long time in television even if you haven't severely disgruntled the audience in advance!
mightymillie
24-10-2016
Originally Posted by Steve9214:
“IIRC in 2005 ITV outbid the BBC for rights to The Boat Race - mainly on the back of how much programme sponsorship money it would bring in.

After 4 years it was back on the BBC”

Not quite.
It was the Boat Race's sponsor (XChanging) who wanted it on a commercial channel, as on the BBC they weren't able to activate their sponsorship and felt they weren't getting the full value.

If ITV paid anything for the rights it would only have been a token amount, because the sponsorship money was never going to the broadcaster.

It went back to the BBC because the cost of televising it was so expensive... ITV had taken it HD and added a second helicopter to the spec. Even though the organisers wanted to keep it on ITV, and we're willing to pay ITV to show it, ITV wasn't interested because it couldn't make any money from it.
A.D.P
26-10-2016
GBBO

RIP.

2010 - 2016

Thanks for the good times.

A.D.P
26-10-2016
Richard Osman

Thank you Mel, thank you @sueperkins thank you Mary. #GBBO genuinely made the world a nicer, happier, kinder place. The fondest farewell ❤️
11 mins ago - Twitter
Steve9214
26-10-2016
Probably the best way for a show to end.

Rather than have viewers get bored so the producers get "innovative" and ruin it.

Fawlty Towers, Porridge, Yes Minister / Prime Minister all ended before they got stale
Ash_M1
26-10-2016
What a lovely end to a lovely series. Thank you BBC for bringing it to us. I will miss it. Looking forward to the replacement show on the BBC next year.
Steve9214
26-10-2016
Mind you cannot see much promotion being allowed for the Channel 4 show on Chris Evan's radio show or The One Show lol
hendero
26-10-2016
I watched Bake Off for the first time tonight. I know it's extremely popular, but seriously, is that it? Is that what caused these forums, if not millions of Britons, to lose their collective minds when it was announced it would move to Channel 4?
vauxhall1964
26-10-2016
Originally Posted by hendero:
“I watched Bake Off for the first time tonight. I know it's extremely popular, but seriously, is that it? Is that what caused these forums, if not millions of Britons, to lose their collective minds when it was announced it would move to Channel 4?”

you must have a heart of granite. It was quite an emotional watch.
vauxhall1964
26-10-2016
Originally Posted by Mark.:
“
Because let's be honest - while there's people on here throwing their toys out their pram and refusing to watch the show on C4, I reckon the majority of the audience will move across. I'll certainly be giving it a chance.”

You seriously think C4 will get 7-8 million (a bare majority of the 15 million who watch the final) moving over to the new show, a show that's lost its most popular stars? It'll be lucky to get 3-4 million, if you ask me. For a lot of its fans Bake Off ended for good tonight.
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