Originally Posted by A.D.P:
“Interesting article, basically ten million viewers will not watch on C4.
https://www.theguardian.com/media/20...-4-tricky-task
However, TV and media buying agency executives are predicting that on Channel 4 the show is likely to attract an audience significantly lower than BBC1, forecasting about 4 to 5 million.
So many bad decisions by the creative director Jay Hunt, not actually creative more a poacher.
ITV’s director of television, Kevin Lygo, said recently that Channel 4 had paid for “baking powder and a tent” by failing to secure the full current star line-up in its deal to take the show off the BBC.”
“Interesting article, basically ten million viewers will not watch on C4.
https://www.theguardian.com/media/20...-4-tricky-task
However, TV and media buying agency executives are predicting that on Channel 4 the show is likely to attract an audience significantly lower than BBC1, forecasting about 4 to 5 million.
So many bad decisions by the creative director Jay Hunt, not actually creative more a poacher.
ITV’s director of television, Kevin Lygo, said recently that Channel 4 had paid for “baking powder and a tent” by failing to secure the full current star line-up in its deal to take the show off the BBC.”
I think Channel 4 will be celebrating if they get as many as 4 to 5 million, I expect it to be much lower than that.



