Originally Posted by hendero:
“A claim which makes no sense for at least two reasons (why would any production company accept £10 million less, and why would ITV buy a programme for the purposes of "burying" it?), and for which there has never been a shred of actual proof. Yet it gets trotted out on these forums as a definitive fact without fail.
I wonder what the theory is now, is ITV still planning to bury it so it doesn't go up against X Factor or BGT?”
The production company would accept less if they thought it would do better in other markets or other ways.
For example IIRC the head guys at Studio Ghibli (probably the best known Japanese anime film company) flat out refused to licence their works in the English speaking world for a number of years because they didn't trust how it would be handled (after a couple of their early films were butchered by poor editing), and it was only the fact that Miyazaki got to know and trust one of the top guy sat Pixar that led to their eventual release.
That decision would have cost he production company tens of millions in the intervening years, but kept the artistic intent of the content intact.
Companies don't just look at the money they could get now, they look at how it will affect their image, how the company they're looking to work with will handle the product and if it's going to affect them in other markets.
ITV could potentially have bought the rights and simply done the production on the cheap, shown it at poor hours, or mucked around with the showtime and format.
This is not unknown in commercial TV, as if you can buy up the rights for something that might compete with one of your big shows and either kill it, or keep it small it can work out in your favour financially. For example if ITV thought they would lose more than the cost of buying the show and doing a halfhearted effort if another broadcaster owned it, it would make sense financially to buy it (if it costs 25 million to buy the show and kill it, but they are facing a loss in advertising of 30 million if it's on a competing channel, you try buy it).
It's rather like the way the supermarkets were buying up land where they could put a new store even if they didn't have any plans to do so, by buying the land they stopped their competitors from getting those spots.
It's money down the drain in the short term, but it makes it harder for someone else to make money at their expense in the longer term.