Originally Posted by tgabber:
“I don't for a moment suggest that they are lying, I'm sure TGT has been a great sucess for them on their terms. All I'm saying is that without the numbers we can't put that sucess in context. Has TGT had double the viewers of the old Top Gear? Or only half, a quarter, a tenth?
And for Amazon, it's all about subscriptions and associated sales anyway.
How will the numbers hold up in the long term? Will it justify Amazon's eye-watering, eggs-all-in-one-basket investment? Maybe it's already paid for itself (though I'd doubt that)..
The problem for Amazon is that without constant publicity and advertising, it's very easy for streamed shows to be forgotten about by everyone apart from the fans. You're not going to pick up the casual viewer, because they simply don't have access to it. However one thing Clarkson and co have been good for recently is getting lots of 'free' advertising via (sometimes manufactured?) controversy creating news coverage. We'll have to see if that is something that continues.”
Why do we, as members of the public, need to know what the viewing figures are? What would you do with that information? They're not selling slots to advertisers. They're not in a ratings war with other channels. The only relevant question is, does TGT encourage you to take up a Prime subscription or to renew one? Okay, there's probably a second pertinent question: Will Amazon renew TGT after the 36 episodes? But no-one can do anything to influence the answer to that question other than to take out a subscription.
As you say, they want people to subscribe to Prime and to use other Amazon services. TGT won't necessarily even have to recoup its costs, it's already provided them with a colossal amount of advertising and publicity and that in itself has probably driven some subscriptions, irrespective of whether all of those people are even CHM fans.
No-one outside Amazon can put TGT's success "into context". Only Amazon can do that as only they will know what the objectives were in the first place and whether or not they've been met. How many viewers TGT gets compared to TG is completely irrelevant, they're different shows which exist for entirely different reasons.