All this hugging and embracing is the One Direction effect. They were adored for their bromances and ever since, all the male contestants have emulated them.

This was most obvious and ridiculous when Matt was 'singing for his seat' at the end and the smaller boy who sang last practically knocked him over trying to hug him.

Matt is similar to Louis Tomlinson in one other important way - neither can really sing.

Matt and Christian are being turned into Maiden from series 7.

The only thing that the show has forgotten is that Matt and Aiden were real friends.