Originally Posted by scratchy23:
“Little Mix are household names in the UK though and were coming off the back of a huge number 1 single and years of minor-to-decent-sized hits. Fifth Harmony have had two big hits in the UK but that's it. They're pretty much unknown to the average Joe. No way could they ever sell out big arenas at this point of their career.”
I totally agree. What I was trying to say was, just because an arena is secured as the venue, doesnt mean the expectation is to fully sell it out. The 5H tour never had the uppers open so they were going for reduced capacity. As far as I can see on Ticketmaster, the SSE Hydro is pretty much sold out for what they had on sale.
For example, LM originally booked a 4000 seater in Sydney but moved to the big arena and sold 6000 out of 7000, but because it was an arena everyone pooh poohed it thinking they were going for 15,000. They never were.
I think it looks and feels better to do multi nights at a smaller venue, but if the schedule only gives them one night then grab them sales.