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Why are the promotional videos always so blinkin' terrible?? |
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#26 |
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Forum Member
Join Date: Dec 2007
Location: The Rebel County
Posts: 17,761
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Quote:
I did think it was a bit strange for him to criticise them for highlighting the Japanese element. If it wasn't important then why mention it in the beginning?
I think the "made in Japan" may have been wrong in that it's unclear the jeans were made there, and the idea is to sell the brand that happens to be made of the material. In fairness, the cherry blossom inner waistband was a fantastic touch IMO, and that should've been reflected through the marketing. It would be subtle and pretty tasteful for a luxury item. |
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#27 |
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Join Date: Jul 2008
Posts: 4,042
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Could have had 'Big in Japan' or 'Japanese Boy' as songs
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#28 |
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Forum Member
Join Date: Apr 2011
Posts: 10,733
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What would of been good was a bit more understanding of the market...Japanese denim to me means nothing but as someone else has said its supposed to be the top end...and top end means quality and experience.
Everything therefore is about creating the experience since there was no price/sales so it means a few simple targets 1. shoot a video. 2. design the interactive board. 3. Sell the brand by making it distinctive. 4. Something to take it home in, scented papers included. It's not hard for us sitting back but having to deal with it in 2-3 days is probably enough for most of us to panic. |
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#29 |
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Forum Member
Join Date: Feb 2013
Location: South Wales
Posts: 5,866
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They didn't seem to do the slightest bit of research into the whole Japanese Jeans thing. Were the jeans made in Japan?, What price were they expected to retail at etc etc. I think I get the whole Japanese Cotton thing (from Vaping, it's the best cotton for wicks) so I assume it holds true for Denim. They both headed in totally different directions but using only one product. Where did the Unisex thing come from, where did the luxury bit come from?
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