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Little Mix Discussion Thread (Part 13)
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felpcalibas
06-11-2016
They didn't really think it through with Move and Salute though, did they? It was more like "it's the first single so it's the one we're pushing"...
casualviewer
06-11-2016
Of course they thought it through (to the extent they did), they had to fashion a campaign around it, which they did horribly. And they havent done the same thinking for SOTME, as they arent pushing it all in the US.

I'm not saying they should suddenly drop all their plans. I'm saying they should recognize that SOTME is reaching people organically, and should ADD it to plans. At the very least, let it get other places outside the UK more familiar with LM before the alleged big push. It never hurts to have 2 successful songs in the quiver.
felpcalibas
06-11-2016
I agree, if anything, SOTME making any noise at all would only help Touch.
casualviewer
06-11-2016
Since I play the video daily, I read the comments and while I still see Z related ones, I also see more just shouting out to their own bad ex experience...which tells me its not just fan driven views. Honestly, Columbia has had a gift all wrapped up and presented to them on a platter, and if they dont exploit it at all then thats the biggest of a long line of fumbles they'd committed. Never let it be said they cant snatch Defeat from the jaws of Victory though.

It cant even be argued that SOTME's success was due to the big XF launch. Inside the UK sure, but that video was taken off before the official video came online so nobody else has ever seen it. Even I only saw that once.
Nissl
07-11-2016
Originally Posted by casualviewer:
“Very coincidentally, I was just watching the video clip of their performance last night when the decision was being announced. My thoughts, coming from someone who loved Wilson Phillips at the time and is still in love with the song, was "that wasnt bad at all" . From all the comments I thought they'd massacred it but not the case. However, it wasnt exciting enough to energize people over to their side. I thought that performance would have been good a week or two earlier to help gain fans.

Of course now I have to watch LM's group performance of Hold On.

I also thought that blatant attempt to recreate a "Jesy reads bad comments" moment was off putting.”

I told you it was pretty decent. They definitely picked up a lot of new fans yesterday but it was too little too late given the lack of early support and a few totally flat performances to start the lives. Nor do I think the show was particularly interested in keeping them, though they weren't treated terribly.

They aren't amazingly interesting and they have a hard time filling the stage, but they're nice girls with good vocal tones and they did really manage to connect with each other on a few performances. I'll be keeping tabs to see if anything comes of it. Hopefully they will stick together for a few years and try to build something. They're young so why not take the chance?
casualviewer
07-11-2016
Originally Posted by casualviewer:
“42,326,630 views”

Today
44,493,824 views
casualviewer
07-11-2016
Originally Posted by Nissl:
“I told you it was pretty decent. They definitely picked up a lot of new fans yesterday but it was too little too late given the lack of early support and a few totally flat performances to start the lives.”

And there's the difference between 4oD and LM. Somehow, LM managed to convince people from the start that they had something in them to go the distance. It doesnt matter if anyone thinks they were objectively good or bad, they managed to persuade the public and the show's producers to be on their side. I think thats what's really made them successful. They convince people. The phrase "could sell refrigerators to Eskimos" comes to mind.
casualviewer
07-11-2016
@BrasilLM Nov 3
MEDIABASE: LITTLE MIX - Shout Out To My Ex: 0.462 (+0.021) [03/11/16]

@BrasilLM 3m
Mediabase:
LITTLE MIX - Shout Out To My Ex: 0.511 (+0.049)

On fire there Columbia! Its still an improvement.
casualviewer
07-11-2016
Felp

Spoiler
You missed "the touch of your love xx" but he deleted it quickly
felpcalibas
07-11-2016
Originally Posted by casualviewer:
“Felp

Spoiler
You missed "the touch of your love xx" but he deleted it quickly
”

Ah! Thanks!

Not much to take from that but nice haha!
MayaJ
07-11-2016
Originally Posted by casualviewer:
“And there's the difference between 4oD and LM. Somehow, LM managed to convince people from the start that they had something in them to go the distance. It doesnt matter if anyone thinks they were objectively good or bad, they managed to persuade the public and the show's producers to be on their side. I think thats what's really made them successful. They convince people. The phrase "could sell refrigerators to Eskimos" comes to mind.”

I think LM just showed pure edginess and freshness from the start. Their vocals weren't perfect but they looked great together, you could tell they were GENUINE friends and they had Tulisa push them to be PERFORMERS rather than standing there and singing. I think they worked with Tulisa though to stay fresh as they've admitted that E.T for example was their idea etc. 4oD are just stiff and boring in comparison with no real sense of identify. I hope they find it.
casualviewer
07-11-2016
Originally Posted by MayaJ:
“I think LM just showed pure edginess and freshness from the start. Their vocals weren't perfect but they looked great together, you could tell they were GENUINE friends and they had Tulisa push them to be PERFORMERS rather than standing there and singing. I think they worked with Tulisa though to stay fresh as they've admitted that E.T for example was their idea etc..”

I dont think LM's runaround with the producers had anything to do with Tulisa. I think that was entirely them.

I will say this. I think LM benefited from the almost entirely new panel that didnt know to be so heavily scripted as subsequent ones, so we could believe that Tulisa was actually emotionally involved (I think she was) and that lent some authenticity to their storyline. Kelly obviously didnt know, since she was attempting to give advice to LM backstage and T resented it. I dont think they would have the same level of success with the show as it is currently.

In other words, I think with their natural ambition and smarts they took advantage of no one minding the store (Simon's absence).
casualviewer
07-11-2016
via Buzzjack

The UK Radio Airplay Chart

TW LW SALES POS. ARTIST/TITLE/LABEL OWNER PLAYS TREND STNS IMP'S TREND

1 2 6 BRUNO MARS 24K Magic (Atlantic) WMG 5862 +20% 215 75.2 +13%
2 3 1 LITTLE MIX Shout Out To My Ex (Syco) SME 5571 +24% 207 71.9 +29%
3 1 2 JAMES ARTHUR Say You Won't Let Go (Syco) SME 6978 0% 248 69.7 -9%
old mixer
07-11-2016
Originally Posted by casualviewer:
“It's not so much that it's an "MNEK signature banger" but you can tell he's worked on it.

And then you asked, "Is it the right choice to push it in the US over SOTME?"

Yes, If pushed correctly I can see this being a legitimate hit in the US.

This is where I get sceptical without hearing it. They (LM team and to some extent UK forum posters) were absolutely wrong about Move and Salute, and wrong again about SOTME which without any push already was a hit for LM in the US and continues to do well internationally for LM. The UK/European sensibility for songs seems different to the US.”

Tbh - (or if you prefer) Imo That's a certainty..

I never thought Salute was that good anyway, as it came from an 'ok' sophomore album.
I do admit I thought Move was great, but soon realised it wasn't going to suit the US..

As far as SOTME is concerned - it does seem to be potentially the most successful attempt on the US.to-date. ---- I'm keeping my powder dry for now.
casualviewer
07-11-2016
Originally Posted by old mixer:
“Tbh - (or if you prefer) Imo That's a certainty..

I never thought Salute was that good anyway, as it came from an 'ok' sophomore album.”

362 Little Mix Salute
1117 Little Mix Move

Even after 2 years, Salute is more popular. Heh but yeah, instant response in the US to Salute per Nissl's concert commentary and the pre Olympics spot.

SOTME is their most successful single in the US, because it charted only 2 places behind Black Magic while completely missing the radio component.
Nissl
07-11-2016
Originally Posted by casualviewer:
“And there's the difference between 4oD and LM. Somehow, LM managed to convince people from the start that they had something in them to go the distance. It doesnt matter if anyone thinks they were objectively good or bad, they managed to persuade the public and the show's producers to be on their side. I think thats what's really made them successful. They convince people. The phrase "could sell refrigerators to Eskimos" comes to mind.”

Realistically LM also benefited from Simon being gone, from having Tulisa and Kelly as mentors, and from the alpha acts on their season all self destructing. They still came within a whisker of hitting the bottom at one point, which would have put them on a very different trajectory.

But I think the main difference is just mindset. LM were old souls who had all been through some stuff. They were very emotionally open and very driven. They wanted to get the crowd going. 4D remind me of The Sats... it feels like they have had sheltered lives (I know the youngest has a brother in jail atm, but eh) and they just want to keep their walls up, to show up and sing positively because it's fun. Thing is that doesn't move the crowd, and may even come off as a little glib at times. They *have* connected on a couple occasions but only when backed into a corner.

I was feeling good about their prospects after last night but not so much after the singoff today. They need to change their mindset, but I doubt they've got anyone whispering in their ear who will tell them that. Even then I don't know if they have the commitment. Do they want to be the next GA while LM are off globetrotting? Or would they be happy fading out into normal careers after the tour and gigging together once a month for a few years? I'm sure they'd say the former, but I'm not sure I would believe them, at least not yet.
Nissl
07-11-2016
They'll be appearing in the Red Room again when they're in Australia. Wonder if there will be a stripped acoustic version of SOTME or they will still use the backing track.

https://twitter.com/nova1069/status/795457854991896576
casualviewer
07-11-2016
Originally Posted by Nissl:
“Realistically LM also benefited from Simon being gone, from having Tulisa and Kelly as mentors, and from the alpha acts on their season all self destructing. They still came within a whisker of hitting the bottom at one point, which would have put them on a very different trajectory.”

I agree in the main (see my post above yours), but I can tell you're a devotee of Sofabet because its been their contention that LM were passengers on the journey and got where they were because the other leading acts imploded. I say, in any race that has a mass start like BMX, for example, there comes a point where there's a big crash. The smart racers know how to avoid those pileups. LM did by being unified and not having members defecting like The Risk, and they actually wanted and were hungry to be doing what they did, unlike Janet. They also consistently turned in good performances, and I know the one you were referring to was Rock Week but several people were in the same boat. The other phrase "A miss is as good as mile" is true too, they could have, but they never did end up in the bottom.

I feel like the same attributes have got them where they are today. They've consistently outlasted their contemporaries and they are last man standing not thru default, but because they kept being good and unified. Lasting this long because they're just muddling thru wouldnt have gotten them to this point.
casualviewer
07-11-2016
Someone on ATRL commented that they'd been hearing SOTME on radio in the US, and I dont think they meant Radio Disney.
Nissl
07-11-2016
Originally Posted by casualviewer:
“I agree in the main (see my post above yours), but I can tell you're a devotee of Sofabet because its been their contention that LM were passengers on the journey and got where they were because the other leading acts imploded. I say, in any race that has a mass start like BMX, for example, there comes a point where there's a big crash.”

Most seasons don't have such big crashes though. Particularly when Cowell is around. Would they have been able to win favor if they came out this year and were set up with Louis as a mentor in a category with 5AM, and in a field with solid (if ultimately bland) category frontrunners like Matt and Emily? We already know Cowell was skeptical of them to say the least.

That is not to say the performances 4oD delivered came close to LM on aggregate, because they didn't. Edit: I'm replaying Hold On a bunch on Spotify though, which is more than I can say for all but 4-5 of the top LM performances in their season.
casualviewer
07-11-2016
Originally Posted by Nissl:
“Would they have been able to win favor if they came out this year and were set up with Louis as a mentor in a category with 5AM, and in a field with solid (if ultimately bland) category frontrunners like Matt and Emily?”

Thats always going to be a hypothetical, because there wouldnt have been that confluence of Simon missing (and no sexy gg pantomime), Kelly who actually knew what she was doing when she formed them, and Tulisa to mentor and give them their storyline.
casualviewer
07-11-2016
Woohoo 45,031,050 views

I noticed JA's video only has 49 million views from the beginning of Sept. Not that his is the most exciting of videos, but considering its been a big hit I would have thought more people would have tuned in to it.
casualviewer
07-11-2016
Spotify (the Sunday Slump)

Global
20 +1 Shout Out to My Ex by Little Mix 1,460,403 (-220k)

UK
1 Say You Won't Let Go by James Arthur 367,759
2 Shout Out to My Ex by Little Mix 322,787
4 Rockabye (feat. Sean Paul & Anne-Marie) by Clean Bandit 291,885

US
56 -1 Shout Out to My Ex by Little Mix 229,570 (-31k)

Germany
31 -2 Shout Out to My Ex by Little Mix 113,394 (-23k)

Australia
13 +2 Shout Out to My Ex by Little Mix 96,978 (-500)


45,140,031 views

iTunes is still frozen!
LeLee_Free
07-11-2016
Originally Posted by Nissl:
“They'll be appearing in the Red Room again when they're in Australia. Wonder if there will be a stripped acoustic version of SOTME or they will still use the backing track.

https://twitter.com/nova1069/status/795457854991896576”

Aren't the performances in the Nova Red Room all acoustic and completely live? I'd be pretty disappointed if they used a backing track.
Emma_Waughman
07-11-2016
https://www.theguardian.com/music/20...s-like-ru-paul

Nice little interview
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