Since no one is coming around for my Halloween candy again, I went back and retrieved the third week sales for Black Magic. It was end of July so a slower time of year. Just look at the difference in streaming from then to now.
In a particularly weak singles market, Little Mix's Black Magic continues to bewitch, scaring up its third straight week atop the chart, albeit on insipid sales of just 59,877 copies, including 19,742 from streaming.
The first number one by a girl group to spent this long at number one since Sugababes' About You Now romped to four straight weeks at the apex in 2007, it is also the longest running number one by an X Factor act since Matt Cardle's coronation single When We Collide spent three weeks at number one in 2010.
Overall singles sales are down 0.59% at 7,226,631. Streams accounted for 4,854,330 sales - 67.17% of the total. Paid-for sales are up 2.15% over the previous week at 2,372,301, and are 14.42% below same week 2014 sales of 2,772,181 - the 103rd week in a row they have declined versus a year previous.
OVERALL UNITS SALES STREAMING POINTS
1 Little Mix 59,877 40,135 19,742
2 Years & Years 53,329
3 Lost Frequencies 51,618
4 Sigma feat. Ella Henderson 48,407 42,668 5,739
5 Walk The Moon 40,627
6 Calvin Harris & Disciples 40,406
7 Omi 38,665
8 David Zowie 38,614
9 Sam Feldt feat. Kimberly Anne 37,865
10 Major Lazer x DJ Snake feat. MO 35,300