Originally Posted by David the Wavid:
“Very much deadwood. She replaced Irma Barlow at the Corner Shop who was much more of a contrast with Maggie Clegg and added some humour to the place, largely due to the family connection to Stan and Hilda. With Norma the writers went for a mother-daughter angle with Maggie which made the shop a little duller. Her dad Jacko who was making a fresh start after being in Strangeways was introduced too soon and it was difficult to care much about either of them. Her unrequited love for Ken was sweet but went on a bit too long.
I think the writing was on the wall for Norma when the Kabin was created and Rita and Mavis were such a winning combo from the start. You can draw parallels between Norma and Mavis - Jerry Booth went after both of them - and it convinced the writers to go back to the drawing board with the Corner Shop.
Not a terrible character by any means (none from that period are), but way down the pecking order of characters you'd tune in to see.”
Definitely agree. The Maggie/Norma pairing wasn't great for the characters or the corner shop. In some ways I feel sorry for Irene Sutcliffe as her character was eclipsed time and time again by other characters brought in to support her. It happened first with Irma then with her sister Betty and in later years with Norma (although, as you said David, Norma actually made Maggie even more boring).
Hadn't fully appreciated the rise of the Kabin and its impact on the corner shop but now I think about it, you're very right. The Rita/Mavis partnership was the stuff of Corrie legend - the glamorous and sultry nightclub singer paired with the meek and bookish spinster was a stroke of genius. The corner shop could never really compete, especially not with strait-laced Maggie and the wet fart that was Norma longing for Ken's affection.
The Norma/Mavis comparison is interesting. I can definitely see the connection with them both being lonely spinsters dreaming of romance, but Norma was always positioned as being a bit more strong-willed, though it rarely came across on screen. Personally, I think that Norma also had some elements that would later be recycled when Deirdre's character was developed more, even down to her ending up with Ken. I think that Norma was intended as headstrong, driven and somewhat worldly wise but that never really came across. These traits were, instead, pushed into Deirdre when she started to be developed in 1974.