Originally Posted by Eva_Coco_May:
“Fair enough itl be 3 years in March - she won't be releasing before then I doubt! She was signed after the tour or before I dunno can't remember! She doesn't have to perform new material she can gig to her songs on XF like Fleur did, it's fine time developing an artist but with a fast paced business like syco she should build up a fanbase to support her also! It's all business isn't it, syco should be being smart about this”
But even if she uses the songs she sung on X Factor Syco still need to pay every single time she does.
I honestly think at this point in time she has been away long enough that it actually doesn't matter now how long they take, they will need to start from scratch. And Tamera was unpopular, they will want that to fade from people's minds.
It is a business, but Syco could be in this for the long haul, they might not expect huge things straight out the gate, they could very well be prepared to start small and grew her into, what they hope, a superstar.
Syco are changing as a label, that has become clear the last few years, they are moving away from quick launches with winners and adapting to todays music world, ie Louisa first doing a feature.
Ella was developed for a year and a half, then launched and has released several features after her album, to help bridge the gap.
Plus they are looking at signing singers away from reality TV, first with Labrinth, then OMI and they have a new artist called Ady Suleiman on their roster, who actually was signed around the same time as Tamera. He has been releasing music, EP's etc but they still haven't broke him mainstream, but they are still going with his album still planned for release soon. Look at the approach they took with him, straight from Ady's mouth,
Quote:
“I think the reason I chose Syco was because they let me set up my own imprint, Pemba, so I can release all my music with my own branding on there. The other reason was because the fact that they have everyone else through The X Factor means I don’t really have much competition. I feel special on the label, and they want to put time into me.
When I signed, it was very early days in my head. I’d only written five or six songs; I was still at uni. When you sign to a label, they want to get the record done pretty fast, but Syco understood that I wanted time to develop, time to finish my course and time to go back to Nottingham and write songs there. An album wasn’t going to come immediately. Other labels, I thought they probably couldn’t afford me that luxury of waiting.”
Does that sound like Syco? No, but it proves they are trying new things with their acts, which is the point I have been trying to make.