They could do all sorts with this show given the format of them being in a camp surrounded by trees. But they never do anything really interesting.
They could scare the wits out of the campers in the night by making it like The Blair Witch Project, have a fake intruder wander in there, or just feed noises in there to disorient them. There doesn't feel like any true creativity with the show.
This year the big deal is that they are using more creatures than they ever have before.
Wowee.
It makes no difference to me if they use 10,000 insects or 15,000, it doesn't mean anything to me whatsoever as a viewer. I wouldn't be able to tell one way or the other.