Originally Posted by edy10:
“Interesting. I would agree with the change of direction but could you elaborate on this ?”
All I meant is I think the Jordan's were seen as the focal point of the show, especially around the Cola series. Whilst not getting the strongest celebrities all the time, James gave the show headlines and was one of the only British pros. They liked him playing the bad boy and Ola offered the show a lot of sex appeal.
The Clifton's arrival, for me, marked a moment when the show decided it wanted less sex and more family appeal. Suddenly there were two, related, pros who were British rather than James being one of, if not the only, flag bearer. The show pushed the Kevin from Grimsby tag, exaggerating his Britishness further and establishing him as a fixture more than any other new pro. I don't mean this as a criticism but he was clearly a chosen one when it came to promoting the show - and his character is very different to James'.
Obviously the Jordan's noses would be put out of joint considering they were the 'golden couple' in terms of publicity up to this point. Even if the fall out with the Clifton's hadn't happened I'm not sure if they would have lasted much longer anyway - I think Ola's goodbye on It Takes Two, whilst ostensibly a nice thing to do, was a "you are definitely NOT coming back" parting shot.
Remember the tension between the likes of Brendan and James against the judges compared to the past couple of years? The likes of Alijaz, Giovanni and AJ have just sucked it up and even Brendan, maybe seeing the way the tide is turning, has mellowed. I think production wanted a slightly different vibe to the show and acted accordingly - the Jordan's represented the old era whilst the Clifton's signify the new.
penelopesimpson - I hope this answers your question too.