He was the funniest thing I 've seen on TV since......er, ed balls on saturday strictly!!

I hope you find it that funny when he is taken out of out Celeb Jungle - because I think it is how this is going to end for Adam. He should never have gone in there.
Maybe he went for the money due to his brother coming out of Corrie and telling him to make as much money as he could as he would not get any more acting rolls if he quit Emmerdale so he did this and OK mags.