Originally Posted by Plektrum:
“I actually think Now TV is an interesting thing for Sky - right now it feels almost like a little side project for them (especially on the tech side where they are clearly trying not to make it too much more attractive than the satellite proposition) but I think as Amazon and Netflix become more aggressive, as you say, Sky will have to up their game and then I can see it becoming far more central to the business and their history shows they are quite good at being aggressive themselves - in fact looking at what DirecTV are about to do in the States with their OTT service, it looks like the 'Now TV' model is a good indicator of what pay tv will look like going forward...pay for what you want, content divided into 'packs' of which you can pick and choose, pay monthly or over longer periods at a time and on multiple devices. I actually think even with fewer sports rights, they're in a good position to eventually pivot when they need to.”
Hats off to Netflix whether people like their content or not I am just thankful they are changing the landscape and allowing people to choose cheaper alternatives, have far more choice and can cherry pick what they want to watch and when to watch it. I subscribed to SKY for 17 years, I wouldn't go back but I do opt in and out of NOW TV, Netflix and Amazon because I prefer watching a whole series at once, I have become too impatient to stay with a series over 8, 10 or 16 weeks. Strange as it seems with so much more choice I am not watching more just better and my bank balance benefits too.
Whether SKY lose or keep HBO is no longer a concern, it is still going to be available in some form. Personally if I had the full HBO package here for £15 a month I would be opting into that also because they are more than TV. Some of their sports documentaries and non action sport shows are great and obviously they have a large catalogue of movies too. My hunch for next year is that Disney may buy Netflix, their CEO is moving aside and Netflix Reed Hastings is favoured by Disney a marraige made in heaven as Disney combined with Netflix would mahe them the largest streaming service in the world with a catalogue of content that would satisfy an awful lot of people. I think this is what concerns SKY most of all, the US giants have a whole new world of opportunities opened up to them, they no longer are dependent on the traditional rights distribution model.