It feels very disjointed. Because if the most inane thing happens it feels like the producers call them into the Bush Telegraph to tell us about it.
For example, the celebrities have something to eat and one of them says it's very chewy.
IAC calls them all into the Bush Telegraph one by one and asks them "So the meat was very chewy was it? Tell us about it?"
One of them says it was like rubber, one of them says it wasn't their best meal, one of them says it was okay etc.
Then IAC must makes the decision "Let's use that celebrity saying it was like rubber, and one or two of the others who said it was chewy. That will make riveting television for our viewers".
Surely it must operate something like that?
And when you break it down it seems so shit.

But if they get the viewers and it works you can't really blame them.
It must be for the benefit of the viewers who are so thick that they've forgotten what they've just seen, so they need to ask the celebrities to explain to us again what just happened. I'm sure it must be of some benefit to someone.
Bear this in mind when you watch an episode and you'll see how ludicrous it is.