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Walkers vs Lays |
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#1 |
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Forum Member
Join Date: Oct 2007
Posts: 740
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Walkers vs Lays
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin'
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#2 |
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Forum Member
Join Date: Jul 2001
Location: Whatever...
Posts: 2,210
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Potato chips?
Really? Jp |
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#3 |
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Join Date: May 2014
Posts: 9,621
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The match will be airing on tv in countries that sell Lays crisps take it thats the reason.
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#4 |
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Forum Member
Join Date: Oct 2014
Posts: 945
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Quote:
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin' ![]() |
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#5 |
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Forum Member
Join Date: Feb 2002
Posts: 20,366
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Did they rename Celtic to Chelsea as well to get more viewers on the Continent?
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#6 |
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Forum Member
Join Date: Apr 2004
Location: Derbyshire / UK
Posts: 3,724
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Quote:
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin' ![]() I wasn't aware that wee Kranky had declared FREEEEEEDOM! from the oppressive English in the last few hours. |
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#7 |
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Forum Member
Join Date: Feb 2003
Location: Liverpool. Champions of Europe
Posts: 15,512
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Quote:
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin' ![]() |
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#8 |
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Forum Member
Join Date: Dec 2005
Posts: 490
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Quote:
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin' ![]() Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England! |
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#9 |
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Forum Member
Join Date: Nov 2009
Location: Bedmond, United Kingdom
Posts: 399
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Quote:
Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).
Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England! !
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#10 |
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Forum Member
Join Date: Nov 2013
Posts: 578
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Quote:
Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).
Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England! |
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#11 |
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Forum Member
Join Date: Apr 2007
Posts: 5,053
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Walkers has always been Walkers in this country.
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#12 |
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Forum Member
Join Date: Jan 2001
Location: Offenburg, Germany
Posts: 1,344
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Quote:
Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).
Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England! |
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#13 |
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Forum Member
Join Date: Jul 2007
Posts: 10,875
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Quote:
Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).
Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England! PS. I agree Seabrook are far nicer. |
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#14 |
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Forum Member
Join Date: Mar 2004
Location: South
Posts: 10,839
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Walkers are pretty much my least favourite crisps - only supermarket value brand score lower in my book.
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#15 |
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Forum Member
Join Date: Feb 2013
Posts: 1,726
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Quote:
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin' ![]() |
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#16 |
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Forum Member
Join Date: Aug 2005
Posts: 426
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Quote:
Potato chips?
Really? Jp There would have been substantial overseas audiences for these games and since Lays is the international brand clearly Pepsico decided they would prefer to promote that one rather than the parochial UK Walkers brand. |
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#17 |
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Join Date: Aug 2009
Location: Borders, Ayr & Glasgow
Posts: 8,043
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Lay's are the name for 'Walkers' outside of the UK and IRE and are the same crisps. Lay's is the main name used for Uefa sponsorship as that is the name of the brand across Europe. We get the concession that our break bumpers are advertised as 'Walkers'.
It's a bit like Burger King are known as Burger King basically everywhere but in Australia they are known/branded as 'Hungry Jack's' |
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#18 |
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Forum Member
Join Date: Feb 2013
Posts: 1,726
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Quote:
Lay's are the name for 'Walkers' outside of the UK and IRE
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#19 |
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Forum Member
Join Date: Sep 2008
Location: At college, in L.A.'s office
Posts: 54,213
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I bought Lays crisps in France before. They have much bigger bags and they had several flavours you don't get in the UK or Ireland but I can't remember what they were. It was quite a few years back. I sometimes buy Walkers multipacks as they do nice smokey bacon crisps and I find the amount of crisps in the bag has shrunk! Half the bag is air.
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#20 |
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Forum Member
Join Date: May 2007
Posts: 3,881
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Quote:
I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland? Just wonderin' ![]() |
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#21 |
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Forum Member
Join Date: Aug 2011
Posts: 1,642
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Quote:
Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
KP crisps and when Golden Wonder actually lived upto the name
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#22 |
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Forum Member
Join Date: Dec 2002
Posts: 726
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PepsiCo grew their snack business internationally by either buying the existing number one national brand, or where this could not be obtained buying one or usually more lesser brands and building them up quickly. The first course is sort of what was done in the UK although a portfolio of brands was bought from Nabisco, whose Standard Brands part had owned Walkers since 1971, as well as other brands such as Smiths and Tudor. Walkers was retained as the main brand over the rest and promoted nationally, but didn't really surge into dominance until the mid 1990s.
In the early 1970s Walkers occupied the same kind of space in the market as Seabrook does today. The butchers that sold Walkers still exist today as part of a conglomerate. Back when they still owned the crisps they used to do adverts jointly with their pork pies. |
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