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Old 06-12-2016, 21:01
10000maniacs
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
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Old 06-12-2016, 21:45
Jonpollak
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Potato chips?
Really?

Jp
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Old 06-12-2016, 22:08
stv viewer
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The match will be airing on tv in countries that sell Lays crisps take it thats the reason.
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Old 06-12-2016, 22:28
mightymillie
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
Man City were playing Chelsea?
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Old 06-12-2016, 22:29
derek500
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Did they rename Celtic to Chelsea as well to get more viewers on the Continent?
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Old 07-12-2016, 00:05
Zeropoint1
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
UK and Scotland?

I wasn't aware that wee Kranky had declared FREEEEEEDOM! from the oppressive English in the last few hours.
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Old 07-12-2016, 06:40
Hamlet77
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
Do you want to try again?
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Old 07-12-2016, 09:06
ATNotts
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).

Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
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Old 07-12-2016, 09:22
Michael09
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Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).

Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
Agree with you there, we do get them down in the south !
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Old 07-12-2016, 13:09
PatrickBateman1
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Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).

Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
I suppose you will say that Vauxhall and Opel cars are in no way the same either.
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Old 07-12-2016, 14:13
BenFranklin
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Walkers has always been Walkers in this country.
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Old 07-12-2016, 15:00
dave2702
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Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).

Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
I remember when Walker's was largely a Midlands thing, I was at Southampton University in the the early 80's and Walker's were running a campaign introducing themselves to the Southern TV market
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Old 07-12-2016, 15:20
omnidirectional
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Hang on, Lays re-branded as Walkers? The two brands aren't in any way similar. Lays Potato Chips are completely different in flavour and texture to Walkers. Their similarity ends with the kind of packaging (a noisy bag) that they use, and I guess that they are both owned by a large multinational corporation (Pepsico).

Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
The bags usually have the same branding too, just with the local brand name (if not Lays). http://www.perspectivebranding.com/i..._Lays_BAGS.jpg

PS. I agree Seabrook are far nicer.
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Old 07-12-2016, 15:38
blueisthecolour
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Walkers are pretty much my least favourite crisps - only supermarket value brand score lower in my book.
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Old 07-12-2016, 17:07
Icaraa
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
UK and Scotland? Steady on now.
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Old 07-12-2016, 17:22
rmc57
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Potato chips?
Really?

Jp
No, potato crisps. This is a British forum, not American.

There would have been substantial overseas audiences for these games and since Lays is the international brand clearly Pepsico decided they would prefer to promote that one rather than the parochial UK Walkers brand.
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Old 07-12-2016, 17:36
pakokelso93
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Lay's are the name for 'Walkers' outside of the UK and IRE and are the same crisps. Lay's is the main name used for Uefa sponsorship as that is the name of the brand across Europe. We get the concession that our break bumpers are advertised as 'Walkers'.

It's a bit like Burger King are known as Burger King basically everywhere but in Australia they are known/branded as 'Hungry Jack's'
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Old 07-12-2016, 19:09
Icaraa
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Lay's are the name for 'Walkers' outside of the UK and IRE
Ireland.
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Old 07-12-2016, 22:19
cnbcwatcher
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I bought Lays crisps in France before. They have much bigger bags and they had several flavours you don't get in the UK or Ireland but I can't remember what they were. It was quite a few years back. I sometimes buy Walkers multipacks as they do nice smokey bacon crisps and I find the amount of crisps in the bag has shrunk! Half the bag is air.
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Old 08-12-2016, 09:28
Paul_DNAP
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I am watching the Champions League match between Man City And Chelsea.
Why are there advertisements for Lays in this match when the Lays product is re-branded Walkers in the UK and Scotland?
Just wonderin'
Walkers crisps were founded in Leicester in 1948 by Henry Walker. The company were bought out by the international Frito-Lay corporation (PepsiCo) in 1989. The new owners decided to continue with the well established UK branding and the same factory rather than change them to Lays. Indeed, the main Lays logo was altered to match the Walkers logo rather than the other way round.
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Old 08-12-2016, 13:43
gamez-fan
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Actually Seabrooks run rings around Walkers for flavour and texture - but I think only available in the Midlands and Northern England!
Agreed!! i've never liked Walkers crisps i really long for the days when you could buy Tudor, Smiths and
KP crisps and when Golden Wonder actually lived upto the name
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Old 08-12-2016, 14:17
JezR
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PepsiCo grew their snack business internationally by either buying the existing number one national brand, or where this could not be obtained buying one or usually more lesser brands and building them up quickly. The first course is sort of what was done in the UK although a portfolio of brands was bought from Nabisco, whose Standard Brands part had owned Walkers since 1971, as well as other brands such as Smiths and Tudor. Walkers was retained as the main brand over the rest and promoted nationally, but didn't really surge into dominance until the mid 1990s.

In the early 1970s Walkers occupied the same kind of space in the market as Seabrook does today.

The butchers that sold Walkers still exist today as part of a conglomerate. Back when they still owned the crisps they used to do adverts jointly with their pork pies.
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