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Old 10-12-2016, 01:44
thenetworkbabe
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Too busy getting pissed at the distillery to notice and then in a strop when she realised the edit would show her (and Grianne) in an awful light.

It was a truly dreadful name, the story of the adventurer and everything was quite good so if it had been something like Wayfairer, and they had an image of an adventurer picking the spices up on his travels would be good- The orange colour was a disaster as anybody with any sense wouldn't add an artificial colour and it was a particularly murky orange. Alana had the sense to listen to the distiller when they said don't do it
Island gin. Exotica gin, Travellers Gin, would all have done. Colonial was a weird - 1880s or 1930s name

No one who had never touched gin, or knew nothing about it, , like Trishna , would know that it wasn't to be coloured, or how alcoholic it was. It could be lemonade from its look. Orange woud have made sense if it had ended up with real orange in it.

Begs the question of what the distillers told each team, how it was said, and what each of them knew about gin beforehand. And why in this case Frances - if she knew more - didn't say so, and Grainee didn't ask her.
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Old 10-12-2016, 08:03
lammtarra
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Island gin. Exotica gin, Travellers Gin, would all have done. Colonial was a weird - 1880s or 1930s name

No one who had never touched gin, or knew nothing about it, , like Trishna , would know that it wasn't to be coloured, or how alcoholic it was. It could be lemonade from its look. Orange woud have made sense if it had ended up with real orange in it.

Begs the question of what the distillers told each team, how it was said, and what each of them knew about gin beforehand. And why in this case Frances - if she knew more - didn't say so, and Grainee didn't ask her.
I don't drink but know gin is invariably colourless: surely this is general knowledge. Given Trishna thought it would make Colony gin stand out, she probably knew it too. But in defence of Trishna, she might first have encountered gin in the post-briefing meeting where the PM was chosen. If you remember, there were many flasks of gin on the table for the teams to sample (where Trishna swallowed and Courtney spat) and almost all were clear except for two red ones. Ironically, Trishna advocated orange gin to complement Frances' orange label, but by the time Frances finished, the label was black and white.

Frances has an A* in geography. Her concept and story (as if gin needs a story) involved collecting spices from India in the early days of empire. But then she shifted the map right to get England [sic] on the label and this is what placed Africa in the centre. It may also be she'd mistaken the Arabian peninsula for India.

The name Colony follows from the story, but it sounded like Frances originally proposed Polynesia -- so perhaps the change was made when she looked at a map and discovered the Polynesian islands are literally on the other side of the world. The question of whether she'd further confused India with Indonesia (which includes what used to be known as the Spice Islands) is left open.
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Old 10-12-2016, 08:11
lightdragon
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But but but Frances got an A* in Geography.
That was one of the greatest things ever said in TA. As you are branding your gin "Colony" and you are desperate to get Britain onto the label.

In fact it was glorious, you put in Africa, tell the drinks guys that it's East Asia, and that India is presumably where his thumb is, but it's okay because you squeezed GB on there (and therefore backed the name up beautifully). If Frances has an A*, then the drinks guys must have PHDs in geography because they all noticed it was wrong.
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Old 10-12-2016, 08:18
lammtarra
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That was one of the greatest things ever said in TA. As you are branding your gin "Colony" and you are desperate to get Britain onto the label.

In fact it was glorious, you put in Africa, tell the drinks guys that it's East Asia, and that India is presumably where his thumb is, but it's okay because you squeezed GB on there (and therefore backed the name up beautifully). If Frances has an A*, then the drinks guys must have PHDs in geography because they all noticed it was wrong.
And one of the greatest things said on You're Fired was Nathan Caton's quip: she's got an A* in geography, apparently -- if ever there's a school that needs an Ofsted inspection!
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Old 10-12-2016, 09:43
Cats_Eyes
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I did geography to GCSE in school and we did nothing about where countries are in the world. It was rocks, weather and erosion, formation of cities, volcanos and earthquakes, population densities and things like that.
Frances should know about that then
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Old 10-12-2016, 10:42
francie
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And one of the greatest things said on You're Fired was Nathan Caton's quip: she's got an A* in geography, apparently -- if ever there's a school that needs an Ofsted inspection!
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Old 10-12-2016, 10:44
keeping_it_real
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No one who had never touched gin, or knew nothing about it, , like Trishna , would know that it wasn't to be coloured, or how alcoholic it was. It could be lemonade from its look. Orange woud have made sense if it had ended up with real orange in it.
I think both teams missed a trick with not putting fruit in the bottom (a la the tequila grub), a dried apricot would have squeezed through the neck and then absorbed the alcohol to rehydrate to full size.

I don't understand why, once they knew that the colouring was a mistake, they didn't say that time constraints didn't allow for coloured glass so they had coloured the gin to give the effect of coloured glass but that it would in fact be clear.
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Old 10-12-2016, 19:19
Zarla
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Orange was a really poor choice of colour as the gin then resembled brandy. Fruit in the bottle is a good idea. The GiiN team could have added raspberries and made the bottle pink, saying their target market was women.

Why weren't they asked to specify target markets?
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Old 10-12-2016, 20:39
Tracker321
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I was amazed that Trishna, as a British Asian, didn't flag up the negative connotations of naming a gin 'Colony' in 2016.
Why was this Trishna's responsibility?
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Old 10-12-2016, 21:22
Cats_Eyes
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Originally Posted by Zarla;84834430 [B
I was amazed that Trishna, as a British Asian[/b], didn't flag up the negative connotations of naming a gin 'Colony' in 2016.
Why ? - so should every other British person - Asian or otherwise - because The British Empire was dissoved in 1997 and was done so for a reason.
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Old 10-12-2016, 22:47
iMacourey
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Why weren't they asked to specify target markets?
That would have potentially limited overall sales. They had to pitch their product to a wine merchant, a supermarket and a pub chain so I'm guessing they were told to come up with a product that would have the widest appeal.
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Old 11-12-2016, 05:39
thenetworkbabe
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Orange was a really poor choice of colour as the gin then resembled brandy. Fruit in the bottle is a good idea. The GiiN team could have added raspberries and made the bottle pink, saying their target market was women.

Why weren't they asked to specify target markets?
In early US apprentice series that came out of came out of the market research . Kendra won series 3 by consistently getting her market right, Here they have never done proper market research, and when thy have done any , its usually to late to change what they are committed to,.

As you say, if they had time, and resources, to find out they could have asked would you buy this , and then aimed at that market, if enough people said yes, or taken the colour out, if no one would drink it.

Who was it, when asked about target markets, who, effectively, said they were aiming at ...........people?
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Old 12-12-2016, 02:36
lammtarra
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In early US apprentice series that came out of came out of the market research . Kendra won series 3 by consistently getting her market right, Here they have never done proper market research, and when thy have done any , its usually to late to change what they are committed to,.

As you say, if they had time, and resources, to find out they could have asked would you buy this , and then aimed at that market, if enough people said yes, or taken the colour out, if no one would drink it.

Who was it, when asked about target markets, who, effectively, said they were aiming at ...........people?
Yes, that is a good point. Market research is generally conducted too late to make any difference to the product or packaging.
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Old 12-12-2016, 09:48
Toggler
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No one ever seems to complain about the Colony Clubs in Barbados, London, New York etc.
In Portugal there is an area near Estoril referred to as 'the Colony'. Talk about a non-story.
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Old 12-12-2016, 09:52
Toggler
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Why was this Trishna's responsibility?
It wasn't and because she is British and had no issue with it as there were patently no 'connotations' for her, or with others, as it hasn't taken over the national media. Let's face it the BBC would have had a field day and nor from what I can see is it a social media storm. Seems to be the leftie luvvie and apologist types always looking for an angle to be outraged and offended on behalf of others who simply don't give monkeys.
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Old 12-12-2016, 15:06
Philip Wales
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I was lost on the whole map thing, when she was with the designer, the reason she had to have Africa in the picture and not India was due to the fact with Africa as the main focus it still showed the UK. So what happened? because when we saw the label with Africa "front and centre" the Uk was cut off.
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Old 12-12-2016, 22:24
Cats_Eyes
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I was lost on the whole map thing, when she was with the designer, the reason she had to have Africa in the picture and not India was due to the fact with Africa as the main focus it still showed the UK. So what happened? because when we saw the label with Africa "front and centre" the Uk was cut off.
Should have just said " made in China " - most things are.

Job done
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Old 01-01-2017, 17:07
thenetworkbabe
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https://twitter.com/emlaurenb/status...402368?lang=en

https://twitter.com/gillianfa/status...675200?lang=en

Trish is becoming an expert on who sells orange gin

https://mobile.twitter.com/TrishSpurs

There's more.....
http://www.bing.com/search?q=orange+...c=IE-SearchBox
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Old 02-01-2017, 03:33
RoseAnne
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I think if they'd coloured the gin with actual orange rather than food colouring it might have been a different story. I presume that these gins have natural ingredients.
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