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BBC Showing Brand Names? |
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#1 |
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Join Date: Mar 2015
Posts: 2,631
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BBC Showing Brand Names?
So the BBC has a strict ban on brand names and logos being visible in shows, resulting in silly cover ups of the Apple logo with post it notes and the like. However, I was watching the mockumentary series 'W1A' on Netflix and noticed the sheer amount of times the Apple logo and product names are shown (e.g. MacBook Air).
Curious to know why some shows have strict rules whereas other shows seem to have no rules? Does anybody know why there are differences between shows? |
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#2 |
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Join Date: Feb 2004
Location: London
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the BBC has no ban on names etc
Just read the guidelines http://www.bbc.co.uk/editorialguidel...uct-prominence |
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#3 |
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Join Date: May 2012
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Quote:
the BBC has no ban on names etc
Just read the guidelines http://www.bbc.co.uk/editorialguidel...uct-prominence |
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#4 |
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Join Date: Mar 2015
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Quote:
the BBC has no ban on names etc
Just read the guidelines http://www.bbc.co.uk/editorialguidel...uct-prominence The Apple logo, plus the MacBook Air and MacBook Pro featured heavily during the entire series. No attempt was made to hide the logos or names. There were even close ups showing the brand names! |
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#5 |
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Join Date: Mar 2015
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Quote:
Fully agree. No point to the thread, lack of research.
Moreover, I don't see the label 'Moderator' under your username, why do you think you have the right to say which threads have no point to them? |
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#6 |
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Join Date: May 2012
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Quote:
Have you watched the program in question recently? I also mentioned the rules the first poster referred me to, seems less like a lack of research on my part and more a lack on intelligence on your part.
Moreover, I don't see the label 'Moderator' under your username, why do you think you have the right to say which threads have no point to them? You post a new thread, people post their responses and opinions. You sought views, you got a response, but you do not like it. So you jump to name calling as soon as someone has a different opinion to yourself. ![]() You seem to take an unhealthy interest in my viewing habits, to be honest it's not relevant but yes I watched W1A it's a favourite show of mine, you may wish to view Mrs Browns boys when " She" has tape around a IPhone then takes it off with a joke at the BBC. |
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#7 |
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Join Date: Feb 2002
Posts: 20,372
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I suppose the post-it notes etc. are used to comply with this rule:-
We should normally ensure that branding is not clearly visible, and close-ups are avoided when real products are used as set dressing. When brands are shown it is normally difficult to editorially justify a verbal reference as well as a visual one. |
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#8 |
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Join Date: Mar 2015
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Quote:
Aaron, you appear to completely misunderstand Internet forums.
You post a new thread, people post their responses and opinions. You sought views, you got a response, but you do not like it. |
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#9 |
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Join Date: Mar 2015
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Quote:
I suppose the post-it notes etc. are used to comply with this rule:-
We should normally ensure that branding is not clearly visible, and close-ups are avoided when real products are used as set dressing. When brands are shown it is normally difficult to editorially justify a verbal reference as well as a visual one. |
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#10 |
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Join Date: Feb 2002
Location: Knaresborough, North Yorks
Posts: 23,891
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Quote:
This could easily have been covered, surely?
"Why are the BBC showing what are clearly Mac Book Airs with the logos covered up. It's ridiculous!" etc. Personally I couldn't care less if they do show brand logos. As long as we don't get to this level of "undue prominence" I'll be perfectly happy. So yes, just another pointless BBC-bashing thread. IMO
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#11 |
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This is still my fav for taking the biscuit... https://www.youtube.com/watch?v=KPuz8LpsGMw
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#12 |
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Join Date: Oct 2010
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Well I personally think the BBC are giving undue prominence to post-it notes!
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#13 |
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Join Date: Mar 2015
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Quote:
Because that wouldn't have look weird at all would it?
"Why are the BBC showing what are clearly Mac Book Airs with the logos covered up. It's ridiculous!" etc. Personally I couldn't care less if they do show brand logos. As long as we don't get to this level of "undue prominence" I'll be perfectly happy. So yes, just another pointless BBC-bashing thread. IMO ![]() ![]() I don't mind the BBC showing logos, I don't particularly care. However, I was merely interested in why some shows have strict rules and others don't. |
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#14 |
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Join Date: Aug 2005
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Quote:
. However, I was merely interested in why some shows have strict rules and others don't.
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#15 |
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Join Date: Oct 2004
Posts: 4,290
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How about the TAG Heuer ( think that is correct ) Logo
It pops up next to the score on MOTD It's a Premier League advertising on live games this season MOTD still use it |
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#16 |
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Join Date: Dec 2009
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If an Apple logo visible on a computer on the BBC is "advertising" then it is also "advertising" on ITV or CH4 so should it count towards the maximum amount of advertising allowed each hour?
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#17 |
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Join Date: May 2003
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It irritates me during the snooker when they keep referring to the sponsor of the event. They could just say "The UK Championship", but had to drop in "The (sponsor name) UK Championship". Why? Are they getting paid for that? Dennis Taylor makes it very prominent with his slow speech.
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#18 |
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Quote:
It irritates me during the snooker when they keep referring to the sponsor of the event. They could just say "The UK Championship", but had to drop in "The (sponsor name) UK Championship". Why? Are they getting paid for that? Dennis Taylor makes it very prominent with his slow speech.
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#19 |
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Quote:
Aren't they obliged to mention the sponsor's name a certain number of times per broadcast?
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#20 |
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Quote:
Aren't they obliged to mention the sponsor's name a certain number of times per broadcast?
Quote:
Correct.
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#21 |
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The crucial difference between the BBC and other broadcasters Aaron is that the BBC isn't paid to display brand names within their programming therefore there is no impact editorially.
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#22 |
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Quote:
Aren't they obliged to mention the sponsor's name a certain number of times per broadcast?
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#23 |
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Quote:
How many?
As many as might be required in the contract, BUT a number that is commensurate with the Editorial Guidelines. In other words, giving fair credit but without being promotional. This probably covers it: http://www.bbc.co.uk/editorialguidel.../guidance-full |
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#24 |
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Quote:
It's also part of the name of the championship no? I don't like it when brands are part of an event title like 'The Flora London Marathon', for example, but a championship name is a championship name isn't it.
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#25 |
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Quote:
But if they keep saying it, it would sound like they're giving prominence to it, and in any event, it just sounds odd. You might say to someone "Are you watching the London Marathon?", not "Are you watching the Flora London Marathon?"
Maybe Ofcom needs to look into it? Should brands be part of an event name if said event appears on the BBC, for example? |
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