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BBC Showing Brand Names? |
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#26 |
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Join Date: Jul 2002
Posts: 13,143
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Indeed...I agree with you. That said, if you are being paid to comment on an event, you have to refer to that event by it's full and proper name don't you. You could say that 'the brands' have played a blinder by having their names installed within the title of an event, building or venue. The O2 Arena, Emirates Spinnaker Tower and Benson & Hedges Cup (cricket) anyone?
Maybe Ofcom needs to look into it? Should brands be part of an event name if said event appears on the BBC, for example? |
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#27 |
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Join Date: Feb 2015
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What has Ofcom got to do with what an event wants to call itself?
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#28 |
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Join Date: Mar 2015
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Are some companies 'buying up events' to somehow get round advertising regulations? Who knows. Ofcom would be the people to look at it.
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#29 |
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No they wouldn't. Ofcom would only be able to investigate the broadcasting aspect, not the actual name.
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#30 |
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No they wouldn't. Ofcom would only be able to investigate the broadcasting aspect, not the actual name.
Does not anyone actually remember names of sponsors of events? Most of the time I do not even know who they are. |
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#31 |
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Join Date: Feb 2002
Location: Knaresborough, North Yorks
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How about the TAG Heuer ( think that is correct ) Logo
It pops up next to the score on MOTD It's a Premier League advertising on live games this season MOTD still use it |
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#32 |
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Join Date: Apr 2004
Location: Derbyshire / UK
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We could also follow the American method of obscuring brand names with post it notes which make it all the more obvious.
There's a Big Bang Theory episode where there is a close up of two laptops and the brand names are covered over with sticky notes. Penny's had something along the lines of "Nails at 2.30 pm 12/7) and Sheldon's was obscured with an equally stupid reminder. Despite the fact in the wide angle shots they are both quite clearly Dell and Alien Wear (which I believe is also Dell) |
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#33 |
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Join Date: Oct 2002
Location: Inverness
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Are some companies 'buying up events' to somehow get round advertising regulations? Who knows. Ofcom would be the people to look at it.
OF course, if the camera homed in on the bottle of Robinson's or the commentator started discussing the merits of it, that would be different. As it is, it's just part of the scenery and -a key point - the broadcaster doesn't get paid for it. As for W1A, it's call realism. It's an office environment. |
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#34 |
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Join Date: May 2007
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Quote:
Are some companies 'buying up events' to somehow get round advertising regulations? Who knows. Ofcom would be the people to look at it.
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#35 |
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Join Date: Dec 2009
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It would be a very bizarre world if no brand names were shown or mentioned anywhere. No coverage of the recent Sky take-over, no newspaper reviews, no details given of any music played, airline names removed from any pictures at airports and no mentions of makers of aircraft etc etc.
Always amuses me that people will get all worked up about the name being visible on a couple of pound food or confectionery item but object to brand names like Boeing, BAE, Virgin Airlines, Sky, Manchester United etc being mentioned? I propose that all football brand names should be immediately removed from all sports news, sports coverage and football results (including players' names because they are also quite likely companies). |
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#36 |
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Join Date: Apr 2006
Posts: 1,878
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Quote:
So the BBC has a strict ban on brand names and logos being visible in shows, resulting in silly cover ups of the Apple logo with post it notes and the like. However, I was watching the mockumentary series 'W1A' on Netflix and noticed the sheer amount of times the Apple logo and product names are shown (e.g. MacBook Air).
Curious to know why some shows have strict rules whereas other shows seem to have no rules? Does anybody know why there are differences between shows? It does make you wonder if this will be the next big BBC scandal. We've not had a BBC scandal for about 7 days now so we're due one. ![]() Also Aaron try not let the sheer rudeness of certain posters on here get you down. Unfortunately its something Digital Spy don't want to do anything about. Then they wonder why the site is declining when they keep allowing rude and abusive posters to put off newer forum members from joining the discussion.
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#37 |
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Join Date: Feb 2015
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It is very strange why do they all need to be Apple branded computers and the logo shown so clearly and up close? They could have easily used generic laptops and computers. No need to show any brand name. You do make a good point Aaron.
It does make you wonder if this will be the next big BBC scandal. We've not had a BBC scandal for about 7 days now so we're due one. ![]() Also Aaron try not let the sheer rudeness of certain posters on here get you down. Unfortunately its something Digital Spy don't want to do anything about. Then they wonder why the site is declining when they keep allowing rude and abusive posters to put off newer forum members from joining the discussion. ![]() |
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#38 |
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Join Date: Dec 2009
Posts: 25,462
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Quote:
It is very strange why do they all need to be Apple branded computers and the logo shown so clearly and up close? They could have easily used generic laptops and computers. No need to show any brand name. You do make a good point Aaron.
It does make you wonder if this will be the next big BBC scandal. We've not had a BBC scandal for about 7 days now so we're due one. ![]() Also Aaron try not let the sheer rudeness of certain posters on here get you down. Unfortunately its something Digital Spy don't want to do anything about. Then they wonder why the site is declining when they keep allowing rude and abusive posters to put off newer forum members from joining the discussion. ![]() |
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#39 |
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Join Date: Mar 2015
Posts: 2,628
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The BBC give far more coverage to such things than Sky, ITV or Channel 4 news. They're also obsessed with new Star Wars movies. But my point is about logos on the BBC, and the fact that the previous poster made a demonstrably absurd claim about never seeing the Apple logo on BBC News when in fact it's quite possibly the most prolific logo they display other than their own.
The BBC also regularly shows the logos of Twitter, but no one on social media and forums with bizarre notions about the BBC never being allowed to display logos or mention brand names complains about that. They don't think it through... I don't think you think your posts through all that well either. I've reported your last one for the unnecessary abuse. Also, not a BBC basher in the slightest, so you might want to check that one.
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#40 |
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Join Date: Oct 2010
Posts: 217
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Open All Hours
Open All Hours...this very funny show broke new ground in the 70's by showing real brand names both inside and outside Arkwrights store!!! This was amazing for the time as Blue Peter still covered branded packaging when they made all their d.i.y stuff!!! Nowt new Granville!!!
Last edited by Soap Dodger : 12-12-2016 at 16:05. Reason: Mistake |
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#41 |
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Join Date: May 2012
Location: south east london
Posts: 36
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What the problem every time a music is played they are advertising someone's product and then there is adverts at sports events the issue is not if they are advertising its weather or not they are being payed to advertise
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