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Why have Marks & Spencer rebranded their stores as M & S Food Hall? |
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#1 |
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Join Date: Jun 2009
Posts: 882
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Why have Marks & Spencer rebranded their stores as M & S Food Hall?
The Marks & Spencer in the city centre in my city has 4 floors. Only has half the ground floor with the food and drink section. Whilst the rest of the store is all clothes, homeware stuff, etc. Yet it's recently been rebranded to M & S Foodhall! Why is this? Seems silly, when only about one eighth of the store is food and drink!
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#2 |
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Join Date: May 2009
Posts: 6,745
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Why does any company rebrand anything, ever? They think it will attract more customers and make them more profit.
In M&S case they have done some market perception research and found that the best regarded part of their brand is their food. |
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#3 |
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Join Date: Apr 2006
Posts: 872
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Because they fancied a change? Why does anyone do anything that breaks with routine?
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#4 |
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Join Date: Oct 2005
Posts: 15,305
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Quote:
The Marks & Spencer in the city centre in my city has 4 floors. Only has half the ground floor with the food and drink section. Whilst the rest of the store is all clothes, homeware stuff, etc. Yet it's recently been rebranded to M & S Foodhall! Why is this? Seems silly, when only about one eighth of the store is food and drink!
This is going to be happening to 2-3 hundred of their stores initially, especially those stores where the retail clothing side of things is not profitable. They hinted this move earlier this year but didn't really make a public announcement until September/October. Clothes out or areas made smaller---Food Halls in. |
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#5 |
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Join Date: Jul 2002
Posts: 13,143
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That does seem a bit daft if they have 4 floors - perhaps they're going to close the other ones and focus only on food?
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#6 |
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Join Date: Nov 2006
Location: 'Dales
Posts: 9,628
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Because no one goes to Marks & Spencer to buy a cardigan any more.
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#7 |
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Join Date: Apr 2003
Location: Kent but ex Sarf London
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Quote:
Because no one goes to Marks & Spencer to buy a cardigan any more.
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#8 |
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Forum Member
Join Date: Jan 2011
Posts: 11,893
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Quote:
Hi,
This is going to be happening to 2-3 hundred of their stores initially, especially those stores where the retail clothing side of things is not profitable. They hinted this move earlier this year but didn't really make a public announcement until September/October. Clothes out or areas made smaller---Food Halls in. |
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#9 |
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Forum Member
Join Date: Nov 2010
Location: Midlands, UK
Posts: 4,964
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I haven't seen this.
However, I live near an M&S Food store which has never sold clothes. It's always just sold posh food. I love it. |
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#10 |
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Forum Member
Join Date: Aug 2005
Location: The Sunny Side Of The Street
Posts: 40,099
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M & S was the only shop that sold trousers with 29 inch legs. I am annoyed.
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#11 |
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Join Date: May 2009
Location: Devon
Posts: 12,838
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Quote:
M & S was the only shop that sold trousers with 29 inch legs. I am annoyed.
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#12 |
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Forum Member
Join Date: Mar 2006
Posts: 4,087
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Quote:
Why is this?
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#13 |
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Forum Member
Join Date: Jul 2003
Posts: 2,999
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Quote:
M & S was the only shop that sold trousers with 29 inch legs. I am annoyed.
It will be years before M and S stop selling clothes. Where I live it is a very busy shop both in food and clothing. Go in the women's section, plenty of 29 inch leg trousers in there, my hubby was wearing my black 29" leg jeans for ages before he realised they were mine fit him better than men's jeans.
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#14 |
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Join Date: Nov 2001
Location: Central Belt
Posts: 12,277
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Quote:
It will be years before M and S stop selling clothes. Where I live it is a very busy shop both in food and clothing. Go in the women's section, plenty of 29 inch leg trousers in there, my hubby was wearing my black 29" leg jeans for ages before he realised they were mine
fit him better than men's jeans.How well are M and S actually selling clothes? |
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#15 |
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Forum Member
Join Date: Sep 2006
Location: Lost
Posts: 43,320
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Quote:
M & S was the only shop that sold trousers with 29 inch legs. I am annoyed.
I can also sew on buttons. *flex* Don't ask what I'm flexing there, because I'm not sure. |
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#16 |
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Join Date: Apr 2011
Posts: 10,733
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Its pretty simple that fashion generally has become a zero profit pretty much thing with places like primark, theres a bit of money still in it for M&S but their food is good and people are willing to pay for it so why not chase the money.
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#17 |
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Join Date: May 2011
Posts: 8,637
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Well it used to have its own branding - St Michaels. Probably changed it to promote brand harmony.
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#18 |
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Join Date: Apr 2004
Location: Derbyshire / UK
Posts: 3,727
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Quote:
Its pretty simple that fashion generally has become a zero profit pretty much thing with places like primark, theres a bit of money still in it for M&S but their food is good and people are willing to pay for it so why not chase the money.
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#19 |
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Join Date: Jun 2006
Location: Mid Wales / Canolbarth Cymru
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Because food is the only part of their operation now making money.
Also the word 'Food Hall' is associated with upmarket department stores like Fortnum and Mason or Harrods. It's M&S doing the snoot factor. |
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#20 |
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Forum Member
Join Date: Oct 2002
Location: Wolf359
Posts: 96,766
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Quote:
The Marks & Spencer in the city centre in my city has 4 floors. Only has half the ground floor with the food and drink section. Whilst the rest of the store is all clothes, homeware stuff, etc. Yet it's recently been rebranded to M & S Foodhall! Why is this? Seems silly, when only about one eighth of the store is food and drink!
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#21 |
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Forum Member
Join Date: Jun 2012
Posts: 113
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Quote:
Obviously because food is the only thing keeping that branch profitable, so they want to rename it to put the focus on the branch as a supermarket before closing the other floors at a later date, leaving the ground floor selling food and the other floors being rented out (profitably) as office space.
Shoppers can buy the same quality for half the price from other shops, such as New Look, so why go to M&S? |
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#22 |
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Forum Member
Join Date: Oct 2010
Location: in the Sun (ツ)
Posts: 11,230
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Quote:
They think the public are stupid. Changing the name is not going to make any difference unless they change their policies. The quality of the clothing range has deteriorated since they began sourcing the products from sweatshops in Taiwan. Until they rectify that they are not going to be profitable.
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fit him better than men's jeans.