They don't. It's a silly rumour spread about to stop British people voting for her on the basis that "she's 'cheating'" already by having Finnish votes.
If you paid for an internet account and provider in the UK, from Europe, then yes I guess it might be doable, but really, who would go to that effort just to get five 'free' votes in a British talent show? You might as well pay someone in the UK to ring up and vote on your behalf.