Originally Posted by noodkleopatra:
“No, undoubtedly it isn't on the scale it is now, but Christmas was still commercial in the '60s and before. Of course, it's going to seem "more commercial" now, but that's only because we're more saturated with advertisements due to having more mediums to advertise on, so of course it's going to seem like it's "more" commercial.
While there might be a point about losing some 'traditional' aspects to Christmas, to say that it has only been commercialised in the last couple of decades is a nonsense. For as long as there's been advertising there's been advertising that has involved Christmas. The real complaint is that the whole world is a lot more commercialised now, and that Christmas hasn't escaped that.”
agreed its about scale. all i can do is compare and whilst crimbo has always had some level of commercialism, in the 60's it was so minor it went practically unnoticed.
the op was comparing today with the 90's... to draw the conclusion that its always been commercial. but that suggests its always been at this level.... it hasnt.
Originally Posted by andydylan:
“I was also a 60s child and i am not sure i recognise your xmas. My dad never muttered about Wizzard or Slade because he wasnt a time traveller. I can remember driving my mum mad when the xmas adverts came on tv especially the toys. Xmas has always been commercialised and to say it hasnt is just denying the obvious”
yeah.... the point about slade and wizzard is the way these songs have been hijacked and used in shops, tv adverts and programs, repeated on radio to whip up crimbo hysteria. that didnt happen in the 60's, shops played carols at best.
tv adverts didnt start in late september, it was never whipped up into the hysteria it is now. there was far less money...
of course there was
some commercialisation, but in comparison to today it was very very little.