Originally Posted by Jason_Cunningha:
“Just wanted to make a quick thread about media bias because a lot of people don't really seem to know what it is, I used to be the same my analogy would have been how can the media be biased all they do is report the news so I'm just going to give a couple of examples about what media bias is.
First of all the agenda setting theory is a theory that the more the media dwell on a subject the more important that subject will seem to the public when it may be a small issue but the media has an agenda in over reporting it to make it a bigger issue.
Another one is filtering and shaping reality where it will try and create a perceived reality of a situation by picking certain things out of a situation and reporting on it while ignoring or giving little attention to other things, ie the agenda setting theory also plays a part in this.
Just wanted to make a thread on this because most people don't seem to understand what it is and how big a subliminal influence it has, kind of think of it like a reality tv show where the show is obviously edited and how they edit it will reflect on public perception.”
Welcome to the forum. Good post. I think it would also be very important to not forget to include what news isn't reported on. Because presenting a biased narrative would also be heavily dependent on what is left out of the picture by omission.
The news is just a framework of stories which have been carefully selected for us. We only see the handful of news items on the nightly daily bulletins as important news because it is implied to us that these stories are the most important to us, even if somebody else chose which stories to feature on our behalf. They will decide for us what news is deemed to be important. And as you say that is definitely going to shape our perception.
Those stories could probably be reported on in about five minutes flat if the news was just about reporting the news. But most mainstream news isn't just about reporting the news, it's about the discussion, the spin, the supposed experts being asked on for their views, and the punditry surrounding the main stories.
But that's not all, those 5 or 6 stories on the news bulletin aren't just for the day they were first reported on. Some of them are reused as featured news items for the following few days. Those items have already been reported, but they are sometimes updated throughout the same week and stretched way past their sell by date. Sometimes those updates are significant, but frequently the updates are very minor and just provide an opportunity to hear what somebody on the street thinks, or what has been said on Twitter. In other words how people feel can be classified as news.
In fact a public figure saying something on Twitter can be presented as the news right now. A Twitter post can be the main featured story on the nightly news. Just take a moment to digest that for a minute.
Just watch any nightly news item on any given day and think about how much you are watching is actually news about something which actually happened. Count how many stories are featured and how many minutes are spent just speaking with somebody about the featured items and analysing them. So much of it is more about interpreting that news and packaging it for the viewer by telling them how they should perceive it.
Also take note of how over several different channels most of the news stories are exactly the same. You would expect that on different channels they may end up making different choices about which news stories to feature. I'm not talking about a major headline which you'd expect them all to cover, I mean just secondary stories.
They have also used the same language to report on each story across a broad range of channels like it was from the same script, and I mean exactly the same.
There are videos on youtube which highlight this. I first became aware of this when Michael Jackson died. Every single channel reported the news starting with the same sentence 'troubled musician Michael Jackson'. Every single one of them said exactly the same thing by starting their item with those exact same words. Different news teams on different channels. How can that be a coincidence?