Originally Posted by nick202:
“I guess they're playing it safe as the idea of an original character like Michelle returning with a new head is the kind of thing that might unleash a negative response, with people pre-judging it before the actress has been given a chance.”
Not much!

Look at all the OTT hysteria over what may or may not be happening with Ronnie & Roxy's departures. It's already been been prejudged as being totally dire based on a few on-set photos and a load of assumptions in the Sun - EE is heavilly lambasted for doing stuff badly that hasn't yet aired and may not even be happening.
I have no problem with Michelle returning with a new head provided the storyline is good enough and that the actress has committed to either sticking around or making regular guest appearances.
EE isn't after advertisers or ratings in the same way as Corrie or Emmerdale, so there's not the same benefit in releasing details of everything in advance. Perhaps they've decided that shocks, surprises and the buzz that's generated after it airs is better than hyping something up to levels of expectation that don't get met? That way you can indulge your regular, loyal viewers and let the storylines and acting do the marketing, which is how it should be, really.
It's just a shame that if the person is Michelle, that someone's dropped such a massive clanger by allowing that photo through, despite what otherwise seems to be a very solid embargo. Had the person not been a cardy-wearer, they might even have got away with it, despite all the mentions of Michelle on air.