Originally Posted by InTheLoop:
“Did Alana say that she makes the cake for a £1 but will sell a slice for £3??
£3 for a slice of cake is ludicrous, even in London.
Alana's consistency won her the 250k, not her business (plan)”
I keep seeing people say that £3 per slice is too expensive, but at least in London, it really isn't. Go to Borough Market, go to Selfridges foodhall, go to all the bijou bakeries and delis, the food festivals and pop-up events - £3 is about right, probably even on the cheaper side! The cupcakes and slices at places like Lola's, Hummingbird Bakery, Primrose Bakery etc cost around £3-4 each.
Even on Ocado you get cakes costing upwards of £10 a £10 for a cheesecake, £18 for an xmas pudding and so on.
It may seem expensive, but people really do pay this. There is definitely a market.