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why did most of the last task involve creating a fake brand? |
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#1 |
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Forum Member
Join Date: Jan 2016
Posts: 666
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why did most of the last task involve creating a fake brand?
Is there problems with using the real brand names?
Dr Leah was allowed to get several name checks, but they didn't go with the brand she created in the final ep. |
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#2 |
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Forum Member
Join Date: Nov 2016
Posts: 133
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You mean why weren't they called Bubblegum Stuff and Narnas?
I assume part of the task is to come up with a new name and branding. Though I would have thought the candidates might know this and have something ready - wasn't it the same last year? |
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#3 |
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Join Date: Nov 2005
Posts: 564
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Perhaps it is so the BBC is not seen to be advertising the companies? As remember food packages being covered up on Masterchef to 'sticky back plastic' on Blue Peter.
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#4 |
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Join Date: Apr 2009
Posts: 2,874
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If they didn't have to create a new name and brand they wouldn't have much to do. Both their existing businesses have websites, packaging etc ... this way as a task you get more of a start to finish feeling....
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#5 |
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Join Date: Aug 2011
Posts: 2,060
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Lord Sugar wanted to see how they went about creating their branding. It was about who they would work with and how they would delegate. Alana's important moment was when she decided to put her name on the Brand and when the Welsh stamp was put on the box.
Lord Sugar liked the idea of it being set up in Wales, with job opportunities there. Often the businesses are London based. |
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#6 |
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Join Date: Jan 2016
Posts: 666
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Quote:
If they didn't have to create a new name and brand they wouldn't have much to do. Both their existing businesses have websites, packaging etc ... this way as a task you get more of a start to finish feeling....
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#7 |
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Forum Member
Join Date: Apr 2009
Posts: 2,874
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Quote:
Well they would have lots to do as both of their websites and brands look very amature. I'd rather see them trying to improve their brand than just create a new fake one that will be ditched.
Again it's the format. When the prize was a job the last task was much more varied and exciting. Now it has to be around their existing businesses but there is only a limited amount they can do. By having to 'launch' their business they are getting the chance to re-brand and re-launch according to their business plans and what they would do if they won ... supposedly! |
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#8 |
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Join Date: Oct 2015
Posts: 5,859
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maybe they don't feel comfortable advertising until LS starts business with the winner and the money is sorted?
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#9 |
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Join Date: May 2012
Posts: 2,171
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Possibly because backstage they're told Sugar didn't like either of their existing brand names, though he liked the core concepts?
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#10 |
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Join Date: Jan 2016
Posts: 666
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Quote:
Possibly because backstage they're told Sugar didn't like either of their existing brand names, though he liked the core concepts?
Id quite like to of seen them rebranding their amature brands into something pro and building a new website. |
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