Originally Posted by
onecitizen:
“The UK foreign aid budget,which is hugely generous compared to most EU countries, is ruining out of control if we can waste money on stuff like this.
http://www.telegraph.co.uk/news/2016...pite-previous/”
Yegna is not just a girl band, the girl band is part of the Girl Effect Yegna multi-platform youth brand. That encompasses films, a radio drama, a radio talk show, a girl band/music, and outreach programmes particularly in rural areas aimed at educating and empowering adolescent girls. A brand that has over 2 million viewers and nearly 2 million listeners. The money is for the entire Girl Effect Yegna multi-platform youth brand and includes services in kind and third party funding.
It is currently entering the assessment phase and its value for money will be evaluated based on its effect at changing society. Whether or not more girls are staying in school or avoiding pregnancy or early marriage, etc as a result. There is already some evidence that it is being successful in changing social attitudes on forced marriages, teenage pregnancy, women's education, and women's independence, etc.
For example:
76 % of girl listeners say Yegna has inspired them to continue their education
95% of boys aged 10-19 who regularly listen to Yegna agreed with the statement ‘You would speak to someone if you saw a young girl being forced to get married’, compared to 53% of boys who are not aware of Yegna (statistically significant, even when controlling for other factors)
93% of women who regularly listen to Yegna agreed with the statement ‘You would speak to someone if you saw a young girl being forced to get married’, compared to 53% of women who are not aware of Yegna (statistically significant, even when controlling for other factors)
42% of girls aged 10-19 who regularly listen to Yegna agreed with the statement ‘a young girl can take some action if she was beaten by her parents’, compared to 23% of girls who are not aware of Yegna (statistically significant, even when controlling for other factors)
59% of girls aged 10-19 who regularly listen to Yegna agreed with the statement ‘Girls who were beaten by their parents should report it to the authorities’, compared to 31% of girls who are not aware of Yegna (statistically significant, even when controlling for other factors)
76% of men who regularly listen to Yegna agreed with the statement ‘Girls who were beaten by their parents should report it to the authorities’, compared to 46% of men who are not aware of Yegna (statistically significant, even when controlling for other factors)
96% of girls aged 10-19 who regularly listen to Yegna disagreed with the statement ‘It is OK for husbands to beat their wives if they argue with them’, compared to 80% of girls who are not aware of Yegna (statistically significant, even when controlling for other factors)
98% of women who regularly listen to Yegna disagreed with the statement ‘It is OK for husbands to beat their wives if they argue with them’, compared to 73% of women who are not aware of Yegna (statistically significant, even when controlling for other factors)
As a way of changing the cultural values of over 2 million people it might be a cost effective means of reducing forced marriage, reducing violence against women, increasing women's education and independence.