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Should focus be on audience appreciation, rather than ratings? |
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#1 |
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Join Date: Jul 2013
Posts: 477
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Should focus be on audience appreciation, rather than ratings?
Despite being a commercial concern, Netflix famously refuse to release viewership figures for their series on the grounds that their revenue is directed towards producing programmes of quality, rather than churning out quantities of dross. Perhaps UK media attention should be similarly focused less on the daily ratings war, but on Audience Appreciation Index scores, and how series contribute to a channel's brand identity. For instance, BBC Four's historical documentaries and musical programmes may never rate particularly highly, but mesh well in terms of the channel's "arts and culture" niche, whereas BBC Two seems to have become an ill-defined Corporation dumping-ground, and likewise Film4 has a clearly-defined purpose, whereas its parent channel's alternative edge seems to have been blunted since the turn of the millennium. Of course, commercial channels may have more need for ratings as a yardstick towards profitability, but even here, appreciation scores might be a significant help towards ensuring the demographic mix is well-balanced.
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#2 |
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Join Date: Jan 2007
Location: Waterford Ireland
Posts: 8,844
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I think there is much to be said for measuring enjoyment first and actual eyeballs second.
I imagine there are data sets for appreciation out there somewhere. I'd guess BBC Four would probably have the highest rating of the "low number" channels. |
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#3 |
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Forum Member
Join Date: Jul 2013
Posts: 477
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Quote:
I think there is much to be said for measuring enjoyment first and actual eyeballs second.
I imagine there are data sets for appreciation out there somewhere. I'd guess BBC Four would probably have the highest rating of the "low number" channels. https://en.wikipedia.org/wiki/Appreciation_Index |
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#4 |
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Join Date: Dec 2009
Posts: 25,462
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I don't believe Netfix's reason though, they are a business so only interested in numbers. If they carry adverts then it will be bums on seats, otherwise the number of new customers that will matter.
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#5 |
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Join Date: Jun 2014
Location: Honiton, Devon
Posts: 1,930
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Quote:
Despite being a commercial concern, Netflix famously refuse to release viewership figures for their series on the grounds that their revenue is directed towards producing programmes of quality, rather than churning out quantities of dross.
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#6 |
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Join Date: Jun 2008
Posts: 2,962
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Quote:
Perhaps UK media attention should be similarly focused less on the daily ratings war, but on Audience Appreciation Index scores.
(that last phrase was put there for all the people who will now chime in and say "there was a programme on ITV in April 1997 that got more viewers than BBC1 did" - as if single examples disprove a wider point.
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#7 |
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Forum Member
Join Date: Dec 2009
Posts: 25,462
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Quote:
The BBC will always come out on top, simply because they don't have advertising breaks. Their programmes would have to be much, much, worse (right down to Channel 5 quality) than now before people would be prepared to put up with long breaks during their programmes and start watching the commercial channels in any significant numbers ON A REGULAR BASIS.
(that last phrase was put there for all the people who will now chime in and say "there was a programme on ITV in April 1997 that got more viewers than BBC1 did" - as if single examples disprove a wider point. ![]() The 'talent' might not like to read that 90% of people don't like them. |
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