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ITV and the great Harry Potter Overkill


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Old 28-12-2016, 22:38
001_ATLANTIS
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Enough is enough! Every bloody night a HP movie (and not so long since they were last shown). While I do get how popular the series is with a lot of people, is it not overkill subjecting the entire nation to this over such a condensed period? If I thought ITV would then rest them for a while I might just about accept it but you just know they won't.
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Old 28-12-2016, 22:44
carl.waring
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They can't compete with the BBC at Christmas so they don't even bother trying. I watched the new "Blankety Blank" earlier and it didn't have a single actual 'advert' in it; just show promos!
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Old 28-12-2016, 22:46
MagicCoppelia
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It is filler and other channels and other entertainment mediums are available. You have a remote control and you are not forced to watch the films a la clockwork orange style.

Happy Chrimbo!
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Old 28-12-2016, 22:49
mike65
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The commercial channels just thank the lord that so many films are soooooooooooooo long.
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Old 28-12-2016, 23:00
starry_rune
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Sky had a whole bloody channel showing it wall to wall earlier in the year
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Old 28-12-2016, 23:04
DUHO
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ITV and the great EVERYTHING overkill.........haven't watched or recorded one show on ITV over Christmas yet
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Old 28-12-2016, 23:12
H of De Vil
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Well its rating better than specially commissioned programming last year and I would guess you didn't watch the dramas they showed last year, with no Harry Potter in sight.

The fact is, the films are delivering ITV a solid audience during the festive period, between Christmas & New Year when they usually struggle and ad revenue is low. Each film is delivery the biggest 16-34 audience of the night on any channel (1m last night 26% skew - TOTAl audience 3.8m). Its also running BBC1 close for their own programming.
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Old 28-12-2016, 23:38
pakokelso93
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They can't compete with the BBC at Christmas so they don't even bother trying. I watched the new "Blankety Blank" earlier and it didn't have a single actual 'advert' in it; just show promos!
Because it aired in the hour before 7pm. Always ITV don't utilise Ads in that hour and save them for their full top dollar quota in the prime 7pm-onwards slots.
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Old 29-12-2016, 04:07
spiney2
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Ditto everything said above, but, i never really watched the Potter movies, which are quite good, and am making recordings for later timeshifting....... It's been a successful and competent franchise, not least thanks to j k rowling, good luck to her .......
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Old 29-12-2016, 04:17
PunksNotDead
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Hoping they re-run the films through Easter week & Christmas 2017 just to annoy the op
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Old 29-12-2016, 06:09
snafu65
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ITV show the same movies constantly these days across their 4 channels, God knows how many times King Kong and The Mummy have been on this year, but just don't watch them if you don't want to. Plenty of other channels.
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Old 29-12-2016, 08:28
Aaron_2015
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ITV haven't even had the Harry Potter films for 18 months, so they've not aired recently. Plus OP you appear to be in the minority as they have rated well.
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Old 29-12-2016, 09:15
CAMERA OBSCURA
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Except for the first one I haven't seen any of the other movies. So it has been a nice daily treat for me. I can't remember the last time I tuned into ITV on a daily basis.

Maybe I'm getting old as my overriding view so far is that health & safety at Hogwarts is absolutely shocking.
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Old 29-12-2016, 09:34
A.D.P
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ITV haven't even had the Harry Potter films for 18 months, so they've not aired recently. Plus OP you appear to be in the minority as they have rated well.
So " Three million" is " Rated well"?

The OP is not in the minority, how many households can watch TV in the U.K.? But only 3 million watch the repeated HP overdose.

The statement is ridiculous.
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Old 29-12-2016, 09:40
Sweet7
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So " Three million" is " Rated well"?

The OP is not in the minority, how many households can watch TV in the U.K.? But only 3 million watch the repeated HP overdose.

The statement is ridiculous.
3 million people consistently tuning in to watch a film most people have undoubtedly seen many times before? Yes, it's incredibly good.

Like previously mentioned, these films have been rating higher than some of the original content over the Xmas period so OF COURSE they're going to show them. You don't have to watch them, but as 3 million people are tuning it - it obviously shows people want to watch them.

Unless you have lost the batteries in your remote, why doesn't anybody who doesn't wanna watch them, just change the channel?
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Old 29-12-2016, 09:43
Aaron_2015
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So " Three million" is " Rated well"?

The OP is not in the minority, how many households can watch TV in the U.K.? But only 3 million watch the repeated HP overdose.

The statement is ridiculous.
Closer to 4 million rather than three million, and almost double the audience that ITV were getting on Tuesday nights. Given that you were moaning about these repeats in multiple threads before Christmas, I'm not surprised to see you pop up again. The OP (and you) are in the minority by moaning about them, most people just find something else to watch. Your obsession with ITV repeating some films is ridiculous.
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Old 29-12-2016, 09:45
Aaron_2015
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3 million people consistently tuning in to watch a film most people have undoubtedly seen many times before? Yes, it's incredibly good.

Like previously mentioned, these films have been rating higher than some of the original content over the Xmas period so OF COURSE they're going to show them. You don't have to watch them, but as 3 million people are tuning it - it obviously shows people want to watch them.

Unless you have lost the batteries in your remote, why doesn't anybody who doesn't wanna watch them, just change the channel?
Exactly, can't understand people moaning about it. If you want to watch them, watch them. If you don't, there are plenty of other channels to watch. Don't go around moaning about it, just put something else on? Very odd.
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Old 29-12-2016, 10:10
Chris1964
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Some perspective is needed here I think. The BBC would be hung out to dry with a primetime Christmas schedule like ITV have gone for, and in another era so would ITV. That's because in the past ITV was as much a public service as BBC and was basically duty bound to provide a varied schedule. As far as ITV are concerned that is long gone, they are a commercial operator in a market, not of 2 or 3 (or indeed 1), but scores of other commercial operators all wanting a slice of the pie. Last year they tried with some drama and fantasy and it pretty much bombed, so in a current market which provides pretty much everything anyway, they have chosen a way to bring in more solid audience and to promote new season shows.

I was quite shocked when I saw the initial schedule, it is lazy and part of me thinks its a bit sad given ITV's great history, but it is not as though there are only 4 viewing choices anymore, its approaching limitless. We might as well get used to it.
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Old 29-12-2016, 10:42
SouthCity
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They can't compete with the BBC at Christmas so they don't even bother trying. I watched the new "Blankety Blank" earlier and it didn't have a single actual 'advert' in it; just show promos!
This is because the Ofcom requirement is for the average per hour advertising (peak time) on PSB channels to be 8 minutes, but the maximum per hour is 12 minutes.

In order to maximise revenue ITV have 12 minutes per hour in the later hours, but have zero (or very little) in the 6-7pm hour. This keeps the peak time average down to 8 minutes.
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Old 29-12-2016, 10:46
omnidirectional
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This is because the Ofcom requirement is for the average per hour advertising (peak time) on PSB channels to be 8 minutes, but the maximum per hour is 12 minutes.

In order to maximise revenue ITV have 12 minutes per hour in the later hours, but have zero (or very little) in the 6-7pm hour. This keeps the peak time average down to 8 minutes.
Indeed. 6pm-7pm frequently has no (or very few) adverts on ITV so they can show more later in the evening.

4.1m tuned in for last night's Harry Potter movie which is very good considering ITV supposedly "can't compete" with the BBC at Christmas.
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Old 29-12-2016, 11:46
H of De Vil
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So " Three million" is " Rated well"?

The OP is not in the minority, how many households can watch TV in the U.K.? But only 3 million watch the repeated HP overdose.

The statement is ridiculous.
Its matching, if not ourating the BBC schedule in the process. Sat: 3m Sun: 3.2m Mon: 3.4m Tues: 3.9m Wed: 4.1m. Rising each day.

I'm sure you said before they would only have a 'loyal 2m' watching. Well last night was double that.

Given the excellent Ethel & Ernest got 3.8m (deserved more in my opinion) and Jonathan Creek 5.1m. 4.1m for 3hrs of Harry Potter is excellent in the grand scheme of things, at Christmas when the BBC usually dominate.

Also of note, how well The Lion King did against Frozen.
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Old 29-12-2016, 11:51
davies88
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So " Three million" is " Rated well"?

The OP is not in the minority, how many households can watch TV in the U.K.? But only 3 million watch the repeated HP overdose.

The statement is ridiculous.
I agree with this. Then thing is, yes they may have not been on ITV for 18 months, but to constantly fill up primetime with the same films year in year out is lazy, whether they pull in a decent audience or not.

At least show some different films.

The point is, for years now, Harry Potter takes up a large part of Christmas primetime on ITV.
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Old 29-12-2016, 12:27
H of De Vil
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I agree with this. Then thing is, yes they may have not been on ITV for 18 months, but to constantly fill up primetime with the same films year in year out is lazy, whether they pull in a decent audience or not.

At least show some different films.

The point is, for years now, Harry Potter takes up a large part of Christmas primetime on ITV.
But then, if they commissioned programming for this period at Christmas, would it rate as well as Harry Potter is? The sad fact is, it probably wouldn't.

They would get swallowed up by BBC1. Films are one of the few ways ITV can gener a good audience at Christmas during this period between New Year & Christmas.

Just look at the dire programming last year when they didn't have Harry Potter.
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Old 29-12-2016, 12:36
Aaron_2015
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I agree with this. Then thing is, yes they may have not been on ITV for 18 months, but to constantly fill up primetime with the same films year in year out is lazy, whether they pull in a decent audience or not.

At least show some different films.

The point is, for years now, Harry Potter takes up a large part of Christmas primetime on ITV.
It didn't last year. Last year ITV tried a whole host of original programming, which totally flopped. Clearly Harry Potter is what the audience want.
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Old 29-12-2016, 13:22
lundavra
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So " Three million" is " Rated well"?

The OP is not in the minority, how many households can watch TV in the U.K.? But only 3 million watch the repeated HP overdose.

The statement is ridiculous.
I would think that, from what I read, many of the American soap operas on minor channels or online that people rave about and claim "everyone watches" are being watched by much less than three million.
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