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BBC One New Look Tonight!


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Old 01-01-2017, 10:10
Aaron_2015
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Does anybody actually know what "Oneness" is or how it relates to a TV channel?

The idents are so dull. At least ITV's have the colour picking over the top of the footage, making them a bit interesting. This is just a logo slapped on some stock footage.

BBC One desperately needed change, but it didn't need this sort of change.
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Old 01-01-2017, 10:13
Aaron_2015
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The OTT reaction from people on here is frankly laughable!
You're losing your shit over channel idents! Just have a think about that for a second.........
You'd be singing from a different hymn sheet if they were getting praise, telling us how good they are. But because they are crap, idents aren't important any more.

If they aren't important, why would the channels bother?
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Old 01-01-2017, 10:16
thirstyelephant
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I haven't seen any of them yet.
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Old 01-01-2017, 10:19
wizzywick
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Does anybody actually know what "Oneness" is or how it relates to a TV channel?

The idents are so dull. At least ITV's have the colour picking over the top of the footage, making them a bit interesting. This is just a logo slapped on some stock footage.

BBC One desperately needed change, but it didn't need this sort of change.
The trouble is, the BBC are in a position where they would be hung drawn and quartered if more than a fiver was spent on new idents. The channel has simply "refreshed" rather than "rebranded" and as it was all done in-house and probably over a short period of time, although, there are still many to film apparently, the ident package can be deserving of a mention that they cost little, have not completely overhauled BBC One's on-screen look and demonstrate that you are still watching BBC One but the emphasis is always on the programmes and not the bits in between.

BBC One did need a refresh and producing more circles on a high budget was likely not cost effective.
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Old 01-01-2017, 10:21
moox
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I reckon this is some sort of setup for the next series of W1A. It looks like it came out of Perfect Curve. WINbledon.

The OTT reaction from people on here is frankly laughable!
You're losing your shit over channel idents! Just have a think about that for a second.........
As licence fee payers, it's perfectly fine to be outraged at a potential waste of licence fee money...

You appear to be losing your shit over people losing their shit about channel idents. Think about that for a second...
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Old 01-01-2017, 10:25
moox
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The trouble is, the BBC are in a position where they would be hung drawn and quartered if more than a fiver was spent on new idents. The channel has simply "refreshed" rather than "rebranded" and as it was all done in-house and probably over a short period of time, although, there are still many to film apparently, the ident package can be deserving of a mention that they cost little, have not completely overhauled BBC One's on-screen look and demonstrate that you are still watching BBC One but the emphasis is always on the programmes and not the bits in between.
Hi Charlotte.

BBC One did need a refresh and producing more circles on a high budget was likely not cost effective.
Well, it didn't "need" one - it's not as if the idents are played from film that was about to fall apart. What's not cost effective is wasting any amount of money on tripe.
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Old 01-01-2017, 10:25
wizzywick
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I reckon this is some sort of setup for the next series of W1A. It looks like it came out of Perfect Curve. WINbledon.



As licence fee payers, it's perfectly fine to be outraged at a potential waste of licence fee money...

You appear to be losing your shit over people losing their shit about channel idents. Think about that for a second...
It's only a waste of money if big money was spent. The BBC seem to be suggesting that next to little was spent on these, and therefore, I'd say that is a good use of licence payers money.
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Old 01-01-2017, 10:34
AcerBen
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Have only seen the exercise one so far but that looks really poor. Are they going to be a bit like the early 2000s ones with random sets of people in them? I quite liked those - they were well choreographed and shot nicely. I quite liked some of the ones we just saw at Christmas too. But Oneness? WTF?
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Old 01-01-2017, 10:37
Aaron_2015
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It's only a waste of money if big money was spent. The BBC seem to be suggesting that next to little was spent on these, and therefore, I'd say that is a good use of licence payers money.
But if the money isn't there - don't do it.
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Old 01-01-2017, 10:45
wizzywick
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But if the money isn't there - don't do it.
But people have been asking the BBC for a new look for a few years. You only have to see threads here and on other forums to know that pres fans have been emailing them, campaigning for and demanding new idents. In reality, the circle idents looked like hanging wallpaper in your favourite room.

The new set just looks like they've painted over the paper and gave it a bit of a refresh. There are way more important things going on in the world to get angry over than BBC1 idents. I don't particularly like them by the way, I don't think they are good at all. But I don't think they are important enough to waste energy on.
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Old 01-01-2017, 10:50
SonOfPurple
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It's a shame they didn't build on the animated sequences that were used in early 2016, they were a lovely bit of work. It's like channels are scared of using animation these days despite its flexibility...
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Old 01-01-2017, 10:55
Andy23
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It's only a waste of money if big money was spent. The BBC seem to be suggesting that next to little was spent on these, and therefore, I'd say that is a good use of licence payers money.
Not if it makes the channel look like sh*te

Like putting Tesco Finest food in plain cardboard packaging.
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Old 01-01-2017, 10:57
omnidirectional
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But if the money isn't there - don't do it.
It's possible to make good idents with little money. BBC Two got a new set for its Saturday night arts strand recently (https://vimeo.com/185941456) which is a hell of a lot better than BBC One's dismal effort.

It just screams cheap and tacky, not what the nation's main public service broadcaster should be aiming for.
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Old 01-01-2017, 10:59
wizzywick
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Not if it makes the channel look like sh*te

Like putting Tesco Finest food in plain cardboard packaging.
I'd predict that the idents will have no detrimental effect on BBC1's output or ratings. Therefore why all the 'outrage'?
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Old 01-01-2017, 11:22
Aaron_2015
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I'd predict that the idents will have no detrimental effect on BBC1's output or ratings. Therefore why all the 'outrage'?
Maybe not, but the channel still looks terrible.

If you watch BBC One on a daily basis (as I do), you'll see these idents thousands of times over the next 5 or even 10 years. If they seem dull now, how are they going to look in 10 years time?

You say it won't change anything, so why did BBC One do it in the first place?

"Oneness" just makes the whole thing worse.
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Old 01-01-2017, 11:23
tghe-retford
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The recent oneness campaign, including these bland idents that could easily be replicated, appears to be the front-facing promotion of the BBC's recent attempts to introduce minorities and diversity into BBC One.

If you want to replicate these idents, just gather a group of diverse people in front of an HD camera, stick some location text, subtitles text and a logo on screen and you're done. Could easily be done for a few hundred quid.
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Old 01-01-2017, 11:27
Zeropoint1
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It's possible to make good idents with little money. BBC Two got a new set for its Saturday night arts strand recently (https://vimeo.com/185941456) which is a hell of a lot better than BBC One's dismal effort.

It just screams cheap and tacky, not what the nation's main public service broadcaster should be aiming for.
Those BBC Two idents are really good. That's definitely the type of thing that BBC One should be using, the new ones look like something a tinpot satellite channel would be proud of.
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Old 01-01-2017, 11:31
nic6
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vomit inducing crap.
That's a fair appraisal.

Absolutely Shite.
Why don't they just use this--->> http://my.jetscreenshot.com/11869/20...vmh7-200kb.jpg
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Old 01-01-2017, 11:32
moox
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It's only a waste of money if big money was spent. The BBC seem to be suggesting that next to little was spent on these, and therefore, I'd say that is a good use of licence payers money.
If even a penny was spent on this rubbish, it's a penny wasted. Keeping the old idents would not have cost as much - it'd be even more "cost effective".

"buy cheap buy twice" isn't how you should procure many things, from a toaster to the ident package for your flagship TV channel! The BBC2 idents linked above are far better.
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Old 01-01-2017, 11:39
thirstyelephant
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Oh god just seen the one of the oldies in the ocean. LOL

Really, really bad, even those no mark channels hidden away on Sky that no one watches would have opted for that. If its a sign of things to come then the BBC are going to be a laughing stock.
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Old 01-01-2017, 11:43
Pencil
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If they're out of ideas and have no budget, why not just bring back the BBC hot air balloon?

The iconic BBC Globe over beautiful English countryside. What could be better than that?

https://www.youtube.com/watch?v=VQsSIFoAYUo
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Old 01-01-2017, 12:01
JAS84
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It's a shame they didn't build on the animated sequences that were used in early 2016, they were a lovely bit of work. It's like channels are scared of using animation these days despite its flexibility...
2015.
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Old 01-01-2017, 12:04
Ian Aberdon
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Why don't they use idents using iconic scenic locations around the UK (or have they done this previously, memory not what it used to be!).
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Old 01-01-2017, 12:07
JAS84
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You mean like the balloon idents?
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Old 01-01-2017, 12:10
lundavra
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You'd be singing from a different hymn sheet if they were getting praise, telling us how good they are. But because they are crap, idents aren't important any more.

If they aren't important, why would the channels bother?
The BBC often do not seem to go for a completely new expensive brand image, they usually seem to add some new captions to the mix but continue to use older ones.

BBC2 have the best identification captions of any station and still use quite old versions of them and they fit well with the newer ones.
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