They need to drop the word celebrity from the BB shows because it is an insult to everyone's intelligence to describe the majority of these desperadoes as celebrities.
The footballer,the actor,the dancer and the 70s pop star are about the only vaguely famous people on there and in an ideal world they would just about qualify to go on the show behind genuinely famous people who have become famous for genuine reasons based on talent or ability.
Instead the 4 people mentioned are the most famous on there and they are backed up by a slew of so called reality 'stars' ( contradiction surely).
I find it uncomfortable viewing simply because by doing so I don't want to endorse in even the smallest way the fallacy that these type of desperadoes are celebrities......I genuinely dislike the idea of most of them hugely ( fake breasts,tattoos and sex tapes etc as a way of being famous)
If I can get the celebrity bit out of my mind and watch it as Big Brother I'll be fine but the dumbing down of what constitutes fame or celebrity is a genuine danger to the quality of everyday culture.