It's often said. I don't know if ever was a *social experiment* though was it? Not really.
I know the term got chucked around by the channel when it started, but none of us were that thick to buy it were we? I mean, "Lets see what happens if you put a load of strangers in an enclosed space for several weeks" - come on! They knew full well what was going to happen, they'll argue a lot, some of them will snog each other and we'll all sit in entertaining judgment of them.
It was a game-show!! It had a huge cash prize!! They had to secretly vote each other out every week! It was hosted by Davina Mcall!! It had a live whooping audience!! It was hitting the tabloids every day!!
"Social Experiment" my lazy eye!
Admittedly it wasn't outrageous, but that's only because the contestants (sorry, 'experimental subjects') didn't realise then that'd make them more likely to win - and the showmakers hadn't yet worked out what type of participants the public were clambering to see. If there was ever an 'experiment' aspect to all this, then it involved a production company live-testing what a viewing public wanted to watch.,. And they found their answer... which was why just a couple of series later we were watching someone shove a wine-bottle up their bilabong!
In all seriousness, what would you do to 'take it back to its roots'? Be like trying to put a genie back in its bottle. The only conceivable way I could see it being achieved would be to somehow find a load of contestants who had never ever seen or heard of big brother before.