TV companies make money by giving people what they want. No-one - absolutely no-one at all - wants to watch adverts, apart from the sad sacks that wait up for the annual John Lewis Xmas one. No-one wants adverts on their Twitter feed, at the start of YouTube films, or on their radio stations. We simply put up with them.

Look at Amazon Instant video and Now TV - how many adverts do you have to watch before you can access your favourite content? And yet, these are the most popular form of entertainment right because because everything is on-demand and not riddled with adverts.

The BBC should be reduced in size, more appropriate to a public broadcaster....i doubt they would survive if they had to compete commercially without the benefit of the ridiculously high license fee . The problem is, they are run by pompous self-convinced bombasts, typical of forum users who asininely continue to believe that the 'public' got it wrong over Brexit.......

And some people like to soak in the atmosphere of a game (not just football) and not have it ruined by adverts. Back in the day when the same game was shown on both BBC and ITV, the beeb always had by far the highest viewing figures.

Same with films. Adverts ruin films.

Back in the day we didn't have the means to record live TV so easily as we do now. I really don't know anyone that sits down to watch a film these days whilst it's being broadcast live. Every single person in my family, friends, at work all tell me they record stuff and then watch later, skipping past the adverts whilst they do. This isn't 1991 any more. The same film has never been shown on the BBC and ITV at the same time to my knowledge to make that comparison anyway.

The reason the BBC had higher viewing figures than ITV when it came to football was more to do with the fact ITV couldn't present a tin of Sheeba to a cat without making it look painfully impossible.

Well they aren't exactly the BBC is by far the most popular broadcaster. . Netflix, Amazon etc. are subscription services so are not reliant on advertising. Most commercial radio stations are utter rubbish and only cater for an audience that advertisers want. Radio 2 and Radio 4 are popular but they would never be commercially viable.

Already have one. But I still think adverts break up the flow of a programme. Being able to fast forward through ads doesn't change that.

Consuming entertainment via on-demand hubs and the use of HD boxes is easily the most convenient and popular choice. If the British Biased Corporation actually switched over to the same model as Netflix it would do just fine for those who want it. For those of us who want a more independent and fair view, we can go elsewhere.

So you're saying being able to skip past the adverts, which takes about 20 seconds, ruins your enjoyment of a show?

Dear God, how did you survive until this technology came along??

And here is in a nutshell why your views can't be taken remotely seriously.

No, I'm saying that ads detract from my enjoyment of a show. That's not the only reason I dislike ads of course.

How much does skipping forwards past adverts, which takes about 20 seconds, detract from your enjoyment of a show?

Not an awful lot, but it does break up the flow and I'd rather watch a film uninterrupted.

This is way OT but surely the ads break the flow more than skipping through them.

I watch most TV from recordings on a PVR not live.

If it's as aired "live" on the commercial channels, you have to put up with the ads for 2 to 3 minutes anyway.

Tivo, Freeview+ and things like they allows you to pause or rewind live TV, but not fast forward live TV.

There's no way you can ever be ahead of the schedule.

Sadly I would not trust the BBC's impartiality on any political news story, was a time when I believed the BBC were the best news channel in the world, not any more.

I despise adverts with a passion and will do my best to avoid them at all costs, if I can't fast forward through them I will mute them, there are some that even muted I won't look at because I don't want my brain to have to endure such offensive rubbish, my current most hated is the one for some low fat frying stuff where they all stand around nodding their heads, it's certainly a borderline foot through the screen event every time it soils my brain.

Apparently they make TV ads so even if you skip through at x30 you still get a brand message.

Some channels have also resorted to no warnings they just go straight from the program into the ads because sometimes it takes a couple of seconds to realise it's a ad and not part of the show, doesn't stop me from fast forwarding or hitting mute within a couple of seconds though.

I'm a hard Brexit Brexiteer and I love the BBC. Its coverage IMHO is less gung ho than any other broadcaster and more of their coverage is considered and balanced. They are an asset to our national identity, that which we want to project on the world, they are the largest news organisation on the planet.

I support the licence fee too, it then ensures the BBC isn't as susceptible to outside influence (in my opinion). Look at Sky, their news outfit is clearly right wing supporting where as ITV go the lefty route, leaving the BBC in the middle.

The Tories whinge about the BBC apparently being biased against them, Labour harp on about the BBC being biased against them....if both are complaining then the Beeb must be doing something right.

When you ask joe public whose news output they trust the most........its usually the BBC, quite frankly they are right to think that....hell it could be better they could be like the RT network, such a bastion of impartiality and honesty run by the Russian state!

Yes, thank you, I am well aware of this. You are late to the discussion - I was explaining why having recordings on a TIVO box overcomes the problems of adverts.

Aww diddums. Are they refusing to be a jingoistic propaganda machine for the brexshitters?

The BBC is certainly living on past glories. We will all just have to keep an eye on the BBC/Guardian media axis to see just how they much they can put the most negative spin possible on any story concerning Brexit while downplaying or ignoring the positive developments concerning the economy.

I don't put up with anything. I avoid all content polluted and destroyed by ads!

The only bias seen around these parts is by your good-self. The BBC is fair and balanced and the best that we have. And no, it shouldn't be subscription. It is a public service. It should remain so...and be well funded!

Any interruption however short is not wanted.