With the Big Brother series, it really IS the contestants who will make or break the show. Interesting, up for it people will make ANY boring task fun and watchable.
Originally Posted by Crimpo: “Its hasn't struck you that perhaps the fact they are using BB to spearhead the move of E4 to freeview suggests the exact opposite?”
Exactly right, Channel 4 has decided that enough people have Freeview now that they can make enough money through advertising revenue. And what better way to pull in the viewers than the channel's most popular programme?