No, because it's a premium rate SMS service so it needs to be charged back to you - 25p to them + you have to pay a normal SMS charge. They make more money out of SMS votes than phone.

Then there is the Interactive TV votes
They made £250000 clear profit last week and thats after production costs £1/4m each week for 10weeks and the voting gets more intense towards the end, they estimate they will make between £6-8m clear profit on BB3 this year as oposed to £2.7m for BB2.

They made £250000 clear profit last week and thats after production costs £1/4m each week for 10weeks and the voting gets more intense towards the end, they estimate they will make between £6-8m clear profit on BB3 this year as oposed to £2.7m for BB2.

And after all that uber-profiteering, they still have the audacity to charge £9.99 a month for the streaming video.