My theory is that Lee had a plan, with Carmen, to get a job as a famous stripper and test her to see if she really could cope with his "Dream" job.
When she said "I've proven myself to you", it clicked that he had been planning it for the past year and had worked out a formula. One that would get the most female attention, that would better his chances of landing a job with the Dream Boys.
Another thing, that sounded fishy was his regular remark of "I don't have a problem with getting naked at at . He told Adele what he wanted to do after BB, and I wonder now, if he tried to tell her what his plan was, using the magazines.
He want to be known as the "biggest flirt" as it makes him more employable as a stripper. He wanted to know if Carmen could really handle him being flirty with women and what better test than somewhere she could see what he was doing.
He's been the biggest fake on there. Carmen's more than happy with him and the reason she won't go on TV is, she can't lie as well him. She told him before he went in, that "she didn't want to be a part of it", in Lee's own words.
If I'm right, we've all been used, the lot of us. Sophie, Adele and Endemol.