The shoppings just arrived at the big brother house at 1pm

How come they hide the brand names when we can tell what it is. eg Budwiser.

And why cover up "Tesco" when you can tell its from tesco?

They (Endemol,C4 )don't want to be seen to give certain products/retailers free advertising. I also notice that both 'Eastenders' and C5's 'Family Affairs' use Tesco products for props with a bit of gaffer tape stuck over the logos!