To settle a few debates in the forum here is a Guardian article

http://www.guardian.co.uk/dtv/story/...458246,00.html

Thanks for this Plums, very interesting.
Minette

very interesting plums
thanks

I think I'm one of the ones they can't be bothered with as

(a) I have a low income
(b) I'm way too old for their ' target '
(c) I've only ever voted once !! - also get all my BB news from DS or via the NTL BB site as its loads more stable than C4's one.
But they're obviously very happy with the audience numbers and voting cash.