SE are the masters of selling the same hardware in a different package.
The hardware on these two phones is the same, the W800i comes with a bigger memory card (though you can buy a bigger one for the K750i if you need to) and a different media player, the K750i has the 'activity menu' the W800i hasn't. One is white and orange, the other is black and/or silver.
The K750i software can be changed for the w800 software.
Personally I'd go for which ever one you liked the look of, taking price into account if you wanted.