From c21media (23/11/2005):
The UK's biggest commercial broadcaster, ITV, has struck its first major mobile video deal – a long-term agreement with Hutchison-owned 3 that will see live streaming of some of its flagship programmes.
Beginning with the present series of I'm a Celebrity, Get Me Out of Here, subscribers to the 3 service will have access to live 24-hour coverage of events in the reality show's Australian jungle setting.
Coronation Street and Emmerdale, ITV1's leading soap operas, are also being primed for inclusion, allowing fans who happen to be away from home at the time of broadcast to tune in via their mobiles.
ITV is currently reviewing plans for making other programmes available in the same way, with the company expected to accelerate its mobile strategy next year.
The deal struck with 3 means that the mobile network's 3.2 million UK subscribers will instantly have ITV content presented to them when accessing its video menu. Those wishing to tune into ITV programmes in this way will be charged 75p per minute.
The arrangement with 3 is a one-year contract but it is non-exclusive and the broadcaster is also making shows available in the same way via its own ITV Mobile portal, available via other networks operators.
Full Story: http://www.c21media.net/news/detail....&article=27678
If you choose to catch up with the happenings on Coronation Street via ITV's new streaming deal with 3 UK it'll cost £22.50 to view a single half hour episode!!!
Yes £22.50
Simple aritmetic 30 X 75p = £22.50.
Yikes!!!
Anyone daft enough to buy this service? Cheaper to get a Casio Pocket TV!!
The UK's biggest commercial broadcaster, ITV, has struck its first major mobile video deal – a long-term agreement with Hutchison-owned 3 that will see live streaming of some of its flagship programmes.
Beginning with the present series of I'm a Celebrity, Get Me Out of Here, subscribers to the 3 service will have access to live 24-hour coverage of events in the reality show's Australian jungle setting.
Coronation Street and Emmerdale, ITV1's leading soap operas, are also being primed for inclusion, allowing fans who happen to be away from home at the time of broadcast to tune in via their mobiles.
ITV is currently reviewing plans for making other programmes available in the same way, with the company expected to accelerate its mobile strategy next year.
The deal struck with 3 means that the mobile network's 3.2 million UK subscribers will instantly have ITV content presented to them when accessing its video menu. Those wishing to tune into ITV programmes in this way will be charged 75p per minute.
The arrangement with 3 is a one-year contract but it is non-exclusive and the broadcaster is also making shows available in the same way via its own ITV Mobile portal, available via other networks operators.
Full Story: http://www.c21media.net/news/detail....&article=27678
If you choose to catch up with the happenings on Coronation Street via ITV's new streaming deal with 3 UK it'll cost £22.50 to view a single half hour episode!!!
Yes £22.50
Simple aritmetic 30 X 75p = £22.50.
Yikes!!!
Anyone daft enough to buy this service? Cheaper to get a Casio Pocket TV!!