Quote:
“Originally posted by DrPoke
I can't see that doing any favours for Brylcream, getting Beckham to do it was OK as lots of men out there want to be associated with one of the best footballers in the world, who is considered "cool" and has a great wife.
I'm not so sure many men out there want to be associated with a wet blanket, who walks and acts like a girl most of the time, and speaks in a whiney voice (ok one similarity with Becks). I certainly don't ”
I beg to differ. Brylcreem got a bad deal out of David Beckham, when he famously shaved his head barely after the ink on the contract had dried. Despite their denials, I know sources who tell me they were mighty upset as it made the whole premise of having Beckham endorsing the product rather ridiculous.
Alex has hair that I suspect most men (even Alex-haters if they are being honest) would aspire to; thick, looks great wet/ dry/ whatever style he does it, and with seemingly little effort required. I have yet to see him having a 'bad hair day' - his hair even looks good on waking first thing in the morning!
Advertising strategies are aimed towards selling an
aspiration - in this case having hair looking as effortlessly good as Alex's. The profile of the endorsing celebrity needs to relate to this - once Beckham had got rid of his flowing locks, the attraction he had relating to Brylcreem for potential customers was lost...buying Brylcreem will not make you a great football player.
Anyway I am certain they will have learnt their lesson and ensure a "no shaving" clause in Alex's contract!
PS. You seem to have let your somewhat homophobic dislike of Alex cloud your prejudices. One of your objections to him is that he "acts like a girl" -- so what about Beckham's new penchant for wearing pink nail varnish? Or have you decided that is now a manly thing to do?